Recently we revealed, via an interview with Call of Duty’s Ghost producer Mark Rubin, that as much as 25% of Call of Duty players were female; a statistic we found a little surprising. and while we’ve always believed that female gamers were becoming an increasingly prominent voice in videogames. If Xbox Live subscriptions are anything to go by, they’re very half of all gamers.
Microsoft has confirmed, via its annual financial analysts meeting, that 4 out of every 10 Xbox Live subscribers are women, a statistic confirmed by MS chief operating officer Kevin Turner.
In the same meeting, turner said that a growing number of subscribers are turning to their Xboxes for their passive entertainment, with 42% of the subscriber base watching 30 hours of TV and film via their Xboxes every month, utilising apps like Netflix and Hulu to do so.
So, many, many women are turning to videogames for their entertainment –but they’re not quite as vocal as the males about it. I can’t really say I blame them either. Gaming sites (yes, like this one) and forums can easily be seen as old boys’ clubs, making them daunting and seemingly exclusive to just about anyone, not just women.