What is a good pre-order bonus? 
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Gavin Mannion
November 9, 2012 at 9:00 am

WhyPreOrder2Last week I posted an article about how I felt Activision’s worldwide pre-order bonus for Black Ops 2 was pretty poor, this being the Nuketown 2025 map. This expectedly lead to some heated discussions online and offline over what actually is being offered for Black Ops 2 pre-orders and what makes a good pre-order bonus.

To clarify one thing, apparently Nuketown 2025 isn’t the only thing you receive for pre-ordering Black Ops 2 with each retailer having an extra bonus. Such as either a PS3 theme or a Xbox 360 avatar add on and Activision also throwing in a double XP weekend… oh and there have been thousands of shirts given away.

And then today it was revealed that the Crysis 3 pre-order bonuses are going to be

  • A cloaking friendly predator bow
  • All seeing Recon Arrow
  • Players will start on level 5 in multiplayer which will allow them to gain the Hunter Nanosuit module.

I like the idea of a custom weapon as a pre-order bonus as it is something that non-pre-order people will see for the lifespan of the game and make them wish they had pre-ordered… possibly. As long as it doesn’t affect gameplay balance then it’s all good. But starting on level 5 just seems a little cheap to be honest and isn’t the sort of pre-order bonus I would want.

Oh here’s a trailer of Crysis 3 as it’s looking awesome

But that got me to thinking what I feel a really cool pre-order bonus would be and I came up with the following list…

  • Cap
  • T-Shirt
  • Exclusive custom weapon skins
  • non-exclusive free DLC (so it can be purchased by everyone else)

And the mother of all pre-order bonuses that I want offered by major publishers….. early release.

If I pre-order Black Ops 2 or Crysis 3 I don’t want double XP or an immediate rank up to level 5, I want the game 3 days before anyone else. I want those bragging rights at work or school and I want my friends to see me playing online while they wait to get it from the shops.

I truly believe that will boost pre-order numbers dramatically.

How do you feel, if you were Bobby Kotick (CEO of Activision) what would you have done as a pre-order bonus for Black Ops 2?

I'm cranky, arrogant and ever so amazingly annoying but when you get to know me you will also realise I'm honest and incredibly good at describing myself... now pass me that beer