I love the Assassin’s Creed Franchise. Well, I fell in love with it after the second game, at any rate. Since then? There’s been a new Assassin’s Creed game every year and it seems that Ubisoft is only too happy to annualise the series. While some might feel that regular, annual iterations will only dilute the brand and led to gamer fatigue, Ubisoft boss Yves Guillemot believes otherwise.

The regular releases, he says, are necessary to "satisfy the demand".

"Assassin’s Creed is an incredible franchise and there are a lot of expectations that it will continue to grow," he said to MCV.

"We are pleased with our continued success so far: in the US, Assassin’s Creed: Revelations was a Top Ten title for the entire calendar year, which shows that the demand is definitely there. We think that delivering regular instalments and expanding the brand to other platforms will continue to satisfy the demand, while at the same time attracting new fans.

"And we’re confident that the next instalment of Assassin’s Creed will be the biggest to date."

I have no doubt that Assassin’s Creed 3 will be the biggest and best of the series, if its evolution thus far is anything to go by – what I don;t want though is another Assassin’s Creed next year, with the same character, doing pretty much the same stuff. While there’s a heck of a lot of demand for the brand right now, gamers get sick of things quickly…except apparently, if that thing is called Call of Duty.

I really don’t want to see the franchise go the way of Guitar Hero and Tony Hawk…so I sincerely hope Ubisoft  gives us a bit of a breather between instalments.

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