Reuters is reporting that THQ’s shares have taken a battering since the review of their biggest title of the year, Homefront, have been revealed.
According to Janco Partners analyst, Mike Hickey
“The market is a quality driven market (and) you need at least a score of 80 and above on Metacritic to do well.”
That’s all good and well but that’s not what Homefront has on Metacritic.
THQ has a lot of money riding on Homefront and while we gave it a 7.4 I think it’s pretty safe to say that it’s not going to be able to average out at over 80 on Metacritic now which generally means it won’t have much staying power and the sales will start to dwindle.
Having said that the sales of Homefront have so far been spectacular with over a million sold already so maybe the massive marketing campaign (rumoured to be the biggest gaming marketing campaign in SA history) will help push this game into profitable territory.
THQ’s share price has dropped 20% on the back of these bad reviews so lets hope for them that the marketing campaign can pull the share price back up to parity.