It’s no secret that Microsoft is currently undergoing a huge re-branding campaign with the release of Windows 8 they have pretty much redesigned every one of their logos to fit into the new scheme of things. According to an anonymous twitter account this is what the new Xbox logo looks like.
Now we always scoff at those supposed anonymous sources but an anonymous twitter account that has done nothing but post this image 4 times ( twice at the news editor of Joystiq) makes this look as fake as it can get.
However some things make me think it may in fact have some validity.
- It’s ugly, all new logos are annoying simplistic and boring
- It’s in lowercase, designers love lowercase because it’s edgy
- The spacing is terrible… if I was faking it I’d make it all look better and neater
- They are now calling it simply xbox; I’m expecting the next xbox to be last big change for a while and we will start seeing incremental updates instead. So dropping the number is a good idea.
But in reality, this is horrible so I’m hoping it’s fake. Do we have any designer type people who’d like to point out why it’s real or fake for us?
Last Updated: March 26, 2013
AndriyP
March 26, 2013 at 11:17
feck its fuggly
Admiral Chief Erwin
March 26, 2013 at 11:19
Seconded
Admiral Chief Erwin
March 26, 2013 at 11:20
Flippen ugleeeeee
Sir Captain Rincethis
March 26, 2013 at 11:22
Well, it says ‘a NEW way to play’, dead give away. Sitting in my living room while HALL 2000 tells me how great the new brand of Coke is while I try watch porn is NOT playing… Well, not with a controller anyway…
Jim Lenoir (Banana Jim)
March 26, 2013 at 11:28
That “New” way to play, isn’t so new any more…. #TouchMyKinectBalls
Sir Captain Rincethis
March 26, 2013 at 11:37
My point exactly!
TriangularRoom
March 26, 2013 at 11:24
But that Twitter account seems TOTALLY LEGIT
Jim Lenoir (Banana Jim)
March 26, 2013 at 11:27
I’m hoping this is a hoax, because (a) It’s horrible (b) it comes with a shitty slogan (c) that colour (d)… fuck… (e) Ugh!
jGLZA
March 26, 2013 at 11:27
But it’s all round and stuff. Most of the new MS redesigns have been very square and straight.
Sir Rants-a-Lot Llew
March 26, 2013 at 11:29
I don’t much care for the going ons of console marketing, but woah. If this is legit in any way then no. They really need to make a change asit looks horrid.
Jim Lenoir (Banana Jim)
March 26, 2013 at 11:29
Also, I love how that X is actually a Y with a dot, and it really leaves you thinking… FUCK WHHYYYYYYY???
GTO
March 26, 2013 at 11:31
Fake, not a chance it is real. The design is terrible, the font is terrible.
Carlyle Fife
March 26, 2013 at 11:33
just as cr@ppy as the windows 8 interface… so its prob ligit
Jim Lenoir (Banana Jim)
March 26, 2013 at 11:43
lol, I’m starting to think so as well. This smells metro… windows 8 funk… It’s almost like ever since Steve Jobs died, Microsoft has been making dodgy design decisions And then it hit me, maybe Steve Balmer gave Jobs a proto-type of Kinect, and thus spied on him…. (the art of corporate espionage…)
umar bastra
March 26, 2013 at 11:36
beautiful ……..
Trevor Davies
March 26, 2013 at 11:39
Why is the X broken? Is it a subtle hint?
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:19
I think they just want to cover their bases, red-ring v.2.
FoxOneZA
March 26, 2013 at 13:09
Looks like an X-Patch logo 😕
TechniKyle
March 26, 2013 at 11:41
Well apparently it’s no longer the XBox, but rather the XCircle…
Admiral Chief Erwin
March 26, 2013 at 12:00
Wow Kyle, thats just bad. Really bad. -10 points to you.
TechniKyle
March 26, 2013 at 12:34
Don’t get me wrong, I love my Xbox, but that logo is stupid.
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:05
hehehehe! *highFive at Kyle Trolling*
Jim Lenoir (Banana Jim)
March 26, 2013 at 11:53
Wouldn’t it be funny if Microsoft went full retard, and followed Nintendo down the path of stupid names (Wii.. Wii-U), and called their new console Xbox-Y. The possibilities for trolling would be endless. “Y U NO HAZ GAMES’ “Y-front stained” “Y U BUY XBOX”.
If this existence had a sense of humour it would let events play out just like that…
TechniKyle
March 26, 2013 at 12:31
YBox!
Tbone187
March 26, 2013 at 11:55
It’s a Sony attempt to belittle the xBox….Has to be…Certainly doesn’t look next gen…
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:02
But I did read a rumour about Microsoft wanting to go the Nintendo route in making their console iconic with gaming. Almost like how back in the 80s, the phrases “gameboy”, “SNES”, Nintendo were synonymous with gaming, or how Apple’s Ipod personified personal mp3 players, or how “Windows” became iconic with the term OS, or even how Sony’s Walkman was the word for a personal tape player….
So, by just calling it xbox, the hope is that people will call gaming “xbox”. The problem however is that unlike playstation or even Nintendo, the xbox brand doesn’t inspire the same level of confidence. It’s a long shot for Microsoft, and it will be funny if they just call it “Xbox”. Considering that the xbox is steamrolling ahead on always-online DRM, and restrictive account DRM, then I can only hope the brand dies in a fire of consumer anger.
So instead of “gaming”… Failure might become synonymous with Xbox!
But then… gamers are notoriously stupid. The epitome of sheep, and they might just latch onto it, like the underdeveloped, mental-delinquents that they are.
/TrollingForCoins
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:10
Incidentally, those that disagree, are merely proving my point about how gamers are inherently stupid.
/TrollingForCoins
Tbone187
March 26, 2013 at 14:17
You seem to be quite the authority on market branding ne’… you certainly are trolling for coins with the amount of comments you’ve made here thus far…
Jim Lenoir (Banana Jim)
March 26, 2013 at 16:00
It’s not rocket science…
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:08
All this thread still needs is someone saying something about how much Call of Duty sucks, and then I can go and have a coffee with a smile on my face. My work would be done!
deeboy17
March 26, 2013 at 12:26
Shop smart. Shop X-mart.
Jim Lenoir (Banana Jim)
March 26, 2013 at 12:28
LMAO! Have an upvote!
OVG
March 26, 2013 at 12:46
NO. Its sexist. Are they implying that only XY chromosomes play the thing? It looks like a logo for tissue paper.
THEY NEED TO HIRE KEN LEVINE TO DESIGN IT…simple
umar bastra
March 26, 2013 at 12:47
…..lol overload on Bioshock ay?
Luis López
March 26, 2013 at 12:54
I love the logo
I love the green color
but I really hate the.. “new way to play”… those are nintendo´s politics.. and I hate nintendo.. ¬¬
Devon Stanton
March 26, 2013 at 14:53
I like it…. and it’s probably legit. fits in with the new CI for Windows and with everything becoming more integrated it would make a lot of sense.
It also opens up the doors for future iterations without the need of numbering it. As with everything though rebranding costs money and time so I hope it’s the right move
Aussious
March 26, 2013 at 14:53
There more I here about the new xbox the more scared I get…
TiMsTer1033
March 27, 2013 at 09:27
Speaking from a graphic designers point, this well could be the new logo, hopefully not but possible.
Simple logos are the new craze, simply because if made into metal eg the console itself is easier and cheaper. The logo could work with alot of altering but still pretty shitty lol
Tyron
March 27, 2013 at 15:47
Looks like a medication.