“We don’t ever want to charge for our maps and insisted to EA that this attitude was crucial when it came to keeping our community happy and playing together,” DICE senior producer Patrick Bach said in 2010, about Battlefield Bad Company 2. In 2012, Battlefield Premium became a thing – charging gamers an extra $50 for maps above the $60 they paid for the game. Expect more of that sort, because it’s worked incredibly well for EA and DICE.
EA’s revealed, via its 3rd quarter earnings report that Battlefield Premium now boasts 2.9 million subscribers, netting the publisher $108 million in sales. Battlefield Premium, available either as a $50 bolt-on or part of the Battlefield 3 Premium Edition gives players “free” DLC map packs, stat resets, server queue priority, in-game items and empty wallets.
I’m in two minds about Premium; for those die-hard players it’s certainly a pretty good value-added service – but for the rest, it’s just led to player fragmentation and longer queues for the base maps.
How many of you subscribe to BF Premium? And to those of you, do you feel its added a significant amount of value – perhaps $50 worth – to the game?