The idea of using a ladies breasts or curves to sell videogames is nothing new, it happens all the time and is accepted in virtually all marketing circles so when the new marketing guy walked in and said that he wanted to use a woman’s excessively hairy legs to sell a game you’d think someone would have hit him, hard… with a chair.
But no, apparently they thought it was a great idea and the PES advert for the Sony Ericsson Xperia was born.
The world is worse off because of this advert and it’s PocketGamers fault for bringing it to our attention.
Last Updated: January 17, 2012
