For many, Don Mattrick is the reason that the Xbox Brand lost favour with “core” gamers – and that could be true. Since he left to go helm the mobile ship, SS Zynga, Microsoft’s public image has turned around considerably. Unfortunately, it doesn’t seem that Mattrick was able to bring new fortunes to Zynga…which he’s now left too.
Remember when Facebook games were killing "real gaming" and mobile was going to take over the world? Well, Zynga has zyngone, and even King isn't on top anymore. People are still spending on digital games, but the social and mobile sectors are shrinking rapidly. Can Candy survive the Crush?
Just when I thought Facebook apps had reached an all-time low, I find out about Bang with Friends. But don't worry, Zynga is suing them - how dare they use the "with Friends" phrase?
Zynga became even more interesting to watch since ex-Xbox 360 lead, Don Mattrick, left the Redmond giant to join the struggling social gaming company. And it looks like his first order of business is to post massive losses, reverse their plan to get into real world gambling and then fire 520 people.
Want to get into gaming? Want to also make some cash in the process? Well then Facebook is where it’s at sucka! Oh yeah, that social network is a gold mine of eager customers who are just waiting to don a red jacket and demand that you take their cash! Especially if you’re Zynga! Except that underneath their latest numbers round-up, there lurks an undeniable truth. They’re losing gamers. Constantly.
The social gaming bubble may well be on its way to bursting. The deluge of Facebook invites to games you really just couldn’t care to play, thanks to the likes of Zynga’s ubiquitous Farmville and EA’s Sims Social are set to recede, as EA shuts down a number of its Facebook games.
Zynga, the people behind all of those terribly addictive, annoyingly intrusive Facebook games has often been accused of downright cloning other people’s games. The whole situation has been overblown, says Zynga, adding that all games borrow from one another.
Zynga, the company behind social-casual games like Farmville and CityVille is exceptionally good at one thing: making terribly addictive clones of other people’s games. The science of addiction forms part of the company’s philosophy; which makes their next move quite dangerous; they’ll be making real-money gambling games.
Zynga is the IP thieves and social games company behind Farmville, the game that ruined Facebook more than its own users’ duckfaces. At one point, they were worth an astronomical amount of money – but things have changed. What’s it worth now?
For the most part, video game companies are technically soulless entities, some large, some small, that produce our favourite format of interactive entertainment. But what if they were people? And more importantly, what if they were our friends? I could always use a few more, but I’d think twice before I go near some of these characters, that Dorkly has come up with…
Zynga, the company that made it possible for all those people you call friends to attacked your Facebook wall with goddamned Farmville requests was riding the money train al the way to Banksville. Their habit of copying other games and then profiting from them has made a lot of people angry - but they’ve not really cared - because they’ve been swimming in money. It seems somebody’s just drained their cashpool.