Marketing a game is pretty easy these days. A mysterious package here, a bribe over there and a few teaser trailers thrown in for good measure and BAM! Job done, time to hit the bar. The thing is, gaming adverts these days are missing a certain something, a particular ingredient that has been lost over the years. I’m talking about downright tripping the light fantastic madness. Here’s ten adverts from yesteryear that downed a bottle of absinthe and then had some crystal meth for breakfast.
Darryn Bonthuys
FPS games could improve your short term memory
Video games. What are they good for? Absolutely nothin’! HWOAH! According to over zealous preachers and opportunistic politicians, video games will turn your kids into a bunch of social delinquents that will listen to the Parlatones. Frightening stuff. But one doctor who has done some research, thinks that a specific genre of games can actually help with your short term memory in the long run.
Darryn Bonthuys
The amazing video game art of Syrian Games – No, really
Creating a cover for your upcoming video game isn’t as easy as it looks. Unless it utilises the chin down, eyes up approach (Best for job interviews). And then you get the video game covers of software pirates. You’ve seen them before, at flea markets and at the robots. Hastily printed covers, sometimes the wrong one, in washed colours and cheap paper. And then you get the video game pirate covers of Syrian Games, which takes terribad to a new level.
Gavin Mannion
Why gaming is a positive element in life
We constantly hear how gaming damages kids and creates violent monsters, or how it is anti-social and can ruin relationships. But what does the actual research have to say about that?
Darryn Bonthuys
Playing too many video games before bed may be bad for you
If there’s one thing that I don’t have a problem with, it’s falling asleep. I can grab some shuteye pretty much anywhere, on anything. Which would explain why I woke up in a bathtub full of ice, a scar in my side and was a few organs short, the last time that I crashed at Geoff's place. According to science, all those late night sessions that he spent playing video games have been bad for him, as researchers now claim thattoo many games before beddy bye-times is a bad thing.
Gavin Mannion
A female perspective about sexism in videogames
Don’t roll your eyes at me for bringing this topic up again there is a valid reason for this. The first being that after the 4th of July there simply is no news to report on but more importantly this response to sexism in video games is possible one of the most well articulated ones I’ve seen and well worth a watch.
Geoffrey Tim
There’s too much violence in games
Warren Spector, the legendary designer who brought you Deus Ex has weighed in on E3’s portent of games to come, and expressed a little concern, believing the ultraviolence has “gone too far.”
Geoffrey Tim
A brief history of video games
This rather incredible montage, put together by the chaps at Reverse Enginears for Polygon, managed to slip by us in the deluge of E3 stuff.
It shows the history of video games - told entirely using video games - condensed in to a 2 and a half minute clip. It’s pretty much like a gamer’s life flashing before his eyes. sure, there’s a chance your favourite game is missing - but if you even remotely like video games, you have to watch this. It’s magical.
Geoffrey Tim
It’s time for video games to grow up, says Ubisoft’s Jade Raymond
Jade Raymond, the beautiful face that helped launch Assassin’s Creed thinks that the video game industry needs to get rid of its reliance on the big, dumb blockbuster titles that take up all the top spots on monthly sales charts - and that the medium itself needs to grow up.
Raymond currently heads Ubisoft Toronto, which is currently busy with the next Splinter Cell, and will soon start on a new, original IP.
Geoffrey Tim
What would you tell your younger self about video games today?
Youtube video sensation Freddie Wong usually utilises his medium of choice to give us a look at video games come to life. This time, we see Freddie Wong travel back in time to tell the younger version of himself all about video games in the future.
Like a lot of you, he’s not exactly enamoured with motion controls but what would you tell a younger version of you about the future of video games given the chance?
I’d probably tell me not to worry about the Atari Jaguar too much, and I’d certainly convince a younger me to not get that Nokia N-Gage.
Check the video out - and then let us know sagely wisdom you’d impart on your past you.
Gavin Mannion
TV Games by The Kiffness
Remember the first time you heard a Die Antwoord song and instantly wondered WTF that was and why does it exist?
Well prepare for that experience to be repeated, I received a video in my email this morning for the song TV Games by The Kiffness.
Gavin Mannion
Is religion being demonised in video games?
Guy Perreault, a doctoral student in journalism at the University of Missouri, has recently published a paper investigating the portrayal of religion in video games and whether or not there is an agenda to be anti-religion in the industry.
The games he investigated aren’t the ones I instantly thought off when thinking about religion in games but I guess that goes to his point. The games in question are Mass Effect 2, Final Fantasy 13, Assassin’s Creed, Castlevania: Lords of Shadow and Elder Scrolls: Oblivion.
Darryn Bonthuys
Lazygamer TV – The five hardest bosses ever encountered in gaming
Picture the scene. You’ve just cleared a room of nameless soldiers who were henching on the side to feed their families, and as you walk into the next room, the big bad appears. Ok, that’s fine, lets put our skills to the test in a match of such high machismo levels, we’ll have to wear black belts on our instant beards that have just sprouted.
And then ten seconds later, you’re doing your very best to jam a white cube with a red cross symbol into your chest as the villain behind you plays Batman with your face. We’ve all been there, flinging many a controller through the window, or lodging a foot through the TV in a fit of rage.
We had a look at several such bosses, and after we managed to get past those crippling memories of failure and doom, we narrowed the field down to five of them. Here they are. At least this video ends with a bit of sexy instead of shame.
Geoffrey Tim


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