Epic Store’s free games have resulted in those games selling better in the long run
We’ve seen the likes of Borderlands: The Handsome Collection and Into the Breach offered as freebies with which to entice consumers towards the Epic Games Store lifestyle, and it looks like there’s no current end to this delicious bait being thrown into the gaming waters currently. Those free games have been fantastic marketing for the EGS, and according to Epic CEO Tim Sweeney, they’ve also been fantastic for driving home awareness of other games and increasing sales across long after the free giveaway promotion has ended.