The annual Steam summer sale is here, ready to pillage your credit card account. It’s joined by a veritable cacophony of other sales from vendors like Good old Games, Humble Bundle, PSN and everywhere else. They allow gamers to pick up great games at ludicrous discounts, sometimes reaching 90% off of the sticker price. Are these sales actually devaluing games?
May’s NPD stats are out, giving us a wee bit of insight in to the retail sales of games and hardware within the United States. As is usual, the NPD doesn’t cover digital sales or second-hand, so only paints a small part of the picture – but it certainly looks as if the videogame industry’s health is getting better, and much of that renewed vigour is because of the PlayStation 4.
For what seems to be forever we’ve been inundated with Watch Dogs marketing. Everywhere you look – yes, even here - you’ll see an advert, a trailer or some other bit of marketing guff for Ubisoft’s open-world hacking playground. Thankfully, that’ll be winding down now as we make way for the the next best thing. It looks though as if all that marketing has been paying off. We already know that the game is doing pretty well, smashing the company’s sales records. It’s is now the UK’s biggest new IP launch in the history of video games.
…just for this past week, and only in Japan. Yes, the headline is a bit misleading, but it’s certainly interesting to note that in Media Create’s sales charts for last week, The Wii U is indeed outselling the newly release PlayStation 4 in Japan. It’s odd, as that week saw a high-profile release by way of Infamous: Second Son, while The Wii U saw the release of...nothing of note.
In an age of Steam sales and PlayStation Plus it’s getting harder and harder for publishers to convince gamers to buy games brand new. One of they ways they try to do just that is through pre-order incentives. Buy the game new and you’ll get some plastic bauble, a map or an art book or, increasingly, some sort of digital extra for the game you’re purchasing. Do these matter to you?
The latest NPD figures were released last week while we were all sunning ourselves for the long weekend on our private yachts paid for by the bribes from the main distributors… er I mean we were sitting in squalor and eating rodents.
I’m pretty late to the Diablo 3 party. I only just picked up the game for Xbox 360, but I have to admit, I’m having a blast playing as monk with fists of iron. As usual, I am way beyond fashionably late, as the expansion is out for PC. And it has sold plenty so far.
This week had a great start to it. New games, new news and all that. And then we posted abut the Kalahari sale, which saw upcoming and new games receive a pretty hefty discount. Even better, there were valid vouchers floating around the net, which could have netted you further discounts. Expect those bargains to cancelled however.