Video Games as a new frontier for product placement?
Product placement is normal on TV and in movies, so of course gaming is the latest frontier.
Product placement is normal on TV and in movies, so of course gaming is the latest frontier.
There’s no denying that product placement in movies can do wonders for whatever they’re shilling. Risky Business helped bring a line of Ray-Bans back from the brink, E.T. gave Hershey a 65% boost in profits and GM specially made and sold over 60,000 Chevrolet Camaros thanks to Transformers. That being said, obvious product placement can completely ruin the immersion. Very …
Nissan gets involved with eSports sponsorship. Does this mean eSports is going mainstream?
This Thursday marks the start of the 33rd annual Durban International Film Festival (DIFF) – South Africa’s largest and longest-running film festival. From 19 – 29 July, festival attendees will be able to choose from nearly 300 screenings of feature-length movies, documentaries and short films from around the world. These showings take place at various venues around the city, including …
The series has come a long way to become the most popular franchise in …
A spooky European village. Properly scary castle mania. Vampires. Werewolves! The only thing more frightening, is a glimpse at your empty bank account when it comes to deciding whether or not you can grab Resident Evil Village this month. Capcom's successor to its long-running survival-horror franchise is finally out, and if you've read our review then you know the game is a winner on multiple levels.
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