CD Projekt Red plans to spend less time between promotion and the release of future games
Cyberpunk 2077’s launch last year was something that experts would call “less than ideal”, with years of promotional build-up dropping the ball harder than an amateur juggler being tossed a live chainsaw during a circus act. Developer CD Projekt Red is looking to avoid a cock-up of that magnitude in the future, as the company’s strategy for future game releases is to spend less time on hype.