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The Syndicate demo was released on Xbox Live last night but unfortunately I haven’t had time to give it a run through yet, however thankfully our nice friends at EA have put together a video jam packed with marketing BS to walk us through the co-op features of the upcoming Syndicate ... [»]
I think it’s pretty obvious what the marketing plan is behind Soul Calibur 5, first we had the overly gratuitous boob shot and then the ill advised crotch shot and now they’ve gone back to the female form and released yet another gratuitous shot focussed on the posterior. ... [»]
It’s just 7 weeks until Sony’s PSP successor, the touch-screen enabled PlayStation Vita will be released in Western markets. It’s been available in the land of Ramen and panty-spewing vending machines for under a month, but has failed thus far to topple the mighty 3DS, selling just a third of the number of units in a comparable time frame. Don’t write it off just yet; it’ll likely gain a lot more ... [»]
Last week we posted up about the Soul Calibur 5 poster from Namco which was nothing more than a close up shot of a pair of breasts which appealed directly to their target market. The marketing worked as it was splashed across the front page of every gaming ... [»]
It’s Friday again which means it’s time for our regular Flamebait Friday Debate but today’s a little different as the question isn’t itself flamebait but rather whether we, as gamers, support the flamebait being created by developers. For example, next week the biggest driving simulator of the year is being released (Forza 4) and Polyphony Digital, the brains behind GT5, have chosen that week to release ... [»]
The big fight of 2011 is definitely between Battlefield 3 and Modern Warfare 3 and while EA’s ambush marketing of MW3 isn’t anything new the news that EA has assigned a marketing budget of R340 000 000 is. This figure has ... [»]
As you may have noticed this morning we are all dressed up for some awesome Homefront gaming, but what the really eagle eyed may have noticed is that the advertising also says Xbox 360 on it even though the game is available ... [»]
So I was browsing a local job site yesterday for purely entertainment purposes (promise boss) and I stumbled across this job offer on Pnet.co.za for a Public Relations Manager in the gaming industry. Apparently one of our local gaming companies requires a new (or extra) PR manager and if you have ... [»]
The Kinect marketing material is currently being sent out to the required advertising agencies and stores and as such we are starting to hear a little bit more about what we can expect from Kinect. We have already seen the Kinect powered games will have a purple wave added onto the end of the Xbox 360 green waves but there is also yet another type of box that ... [»]
One of the most surprising things I saw when I was in LA was the amount of videogame advertising that is all over LA. I don’t just mean around the conference centre which was obviously just one huge videogame advertisement but I mean all over the rest ... [»]
Here we have an example of marketing that’s just plan stupid – and the person behind this deserves to be smacked upside the head, and admonished with a stern “What the hell were you thinking?†Pub goers in Auckland, New Zealand ... [»]
Check below for the new trailer for a game called Fragball which appears to be a college football game wrapped in mythology, smothered in violence and wrapped in awesomeness. It is possibly one of the best trailers of the year and would surely help sell the title to the mass media ... [»]
So it's rAge on at the moment and unfortunately there isn't an Internet connection for Nick or Geoff to use from the Dome so we are still waiting on the reports.But if you have been to the Dome or around the dome and seen some Lazygamer ladies or gentleman please let me know, all pictures ... [»]
Right now many many miles away there are a bunch of Internet gaming journalists having an awesome time at PAX… Which makes me very sad but hey maybe next year we will be at the top gaming convention in the world*, Anyway back to the point, Joystiq have recorded the opening ... [»]
If you have an IQ of over 80 and know anything about marketing then I strongly suggest heading down to Sony's head offices and insisting they hire you as once again they have shot themselves in the proverbial foot.If you are a Wipeout fan you would ... [»]
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