I used to love the old arcade scene; particularly when it came to one-on-one fighting games. You’d have people huddled around a machine, watching a digital, pugilist chess game. It was tense, and frantic – but when you, as the victor, stayed in place while the loser went to the back of the queue, the feeling was immeasurable. Ad agency McKinney wants to bring that back – only instead of rewarding you with the glow of victory, they’re rewarding you with beer.
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