Kevin Butler Tag

Posted by Gavin Mannion - 14 Oct 2013

I still stand by my assertion that Kevin Butler is the reason the PlayStation 3 was saved in the current generation. When he arrived on the scene the PS3 was seriously struggling to keep up with the Xbox 360 and within a few short months it all turned around and the PS3 came screaming back.

Posted by Geoffrey Tim - 09 May 2013

We’ve seen a small glimpse of what the next-gen consoles will be offering, thanks to Sony’s Playstation 4 blowout; and we’ll soon be getting a taste of what Microsoft’s console will offer when they finally show it off later this month. And while pretty graphics aren’t the only thing that’ll sell the next generation, they will “blow your mind,” says Ubisoft.

Posted by Gavin Mannion - 18 Jan 2013

The Kevin Butler adverts were without a doubt the best video game adverts ever to grace the Internet and I still strongly believe they are also one of the reasons Sony was able to claw back from near death to end the generation strongly.

Posted by Gavin Mannion - 08 Oct 2012

In my humble opinion Kevin Butler is a large reason for the PS3’s resurgence in 2009/2010 as their previous marketing campaigns were abysmal, atrocious, disgusting, useless… I didn’t like them.

Posted by Gavin Mannion - 05 Sep 2012

I’ve been an outspoken critic of the majority of Sony’s marketing campaigns over the last few years. Most of them haven’t been worth the time it took to watch them in my humble opinion. Granted they’ve had a few decent ones and they also had the best one of the last 10 years with their Kevin Butler VP of Everything campaign.

Posted by Gavin Mannion - 28 Oct 2011

At times it honestly feels like Kevin Butler turned around the flagging PS3 single handedly and turned it into a real contender.

But then things started to go a little south and the jokes started feeling a little forced and thankfully Kevin was sent out to pasture for a while to let us all get over the overexposure.

Posted by Darryn Bonthuys - 06 Oct 2011

A couple of weeks ago, everybody's favourite corporate spokesperson, Kevin Butler, was seen speeding towards Sony headquarters on a jet-ski, then using a flaming crossbow to ignite a placard that read “Long Live Play”.

While no one cares about the fact that he probably burnt several floors of the building housing the massive piece of promotional teasing, the fans have been wondering, what exactly is it that Sony has in store for us? Is it God of War 4 or DLC for Little Big Planet that takes place inside of Geoff's head?

Not quite, but maybe the following trailer will show you just how much Sony loves their fans.

Posted by Gavin Mannion - 06 Sep 2011

I was hoping this day would never come but his run couldn’t go on forever and today’s the day that I feel we have seen the first terrible Kevin Butler video.

Kevin Butler, KB, the VP of everything awesome has single handily turned around Sony’s shocking PlayStation advertising campaigns and given gamers exactly what they wanted from a videogame company.

Posted by Gavin Mannion - 31 Aug 2011

Kevin Butler’s back as the VP of everything for PlayStation to launch their latest marketing campaign, Long Live Play. I think we all love the Kevin Butler adverts but this one misses it a bit as I feel Sony missed the mark on this one by not releasing a Kevin Butler leaves PlayStation video beforehand. Who knew that KB had even left in the first place?

Posted by Gavin Mannion - 04 Apr 2011

These are a little old but for some reason I didn’t see these last week and after seeing them this morning I just had to post them. Our favourite VP of everything, including smack talk, is back and this time he has created a 6 video training session in the art of smack talk entitled S.H.A.F.T. This training is based around MLB The Show which is not the most popular title in South Africa but the lessons can be used for any one of your favourite titles and it’s also a great reason to avoid starting work this morning.

Posted by Miklós Szecsei - 21 Feb 2011

Hey! Killzone 3 is out this week, and Nick’s review went live today. Killzone is a big deal; it has droves of fans like Helghan has soldiers, and sometimes the fans are just as unnerving as the soldiers. Now that’s brand loyalty right there! Today we revel in all things Killzone. So what better way to do that than to check out the official PlayStation Blog un-boxing of the Killzone 3: Helghast Edition? Un-boxing videos are normally pretty dull; unless you remember the BioShock 2 un-boxing video. This video, however, tries to spice things up a bit. I think it was pretty funny with its OTT rhetoric and cheese, but some will cringe throughout. If you fall into the latter category, then know that there are two, awesome Kevin Butler Killzone 3 adverts waiting for you as well.

Posted by Gavin Mannion - 11 Feb 2011

It’s pretty much unanimous that since Kevin Butler arrived on the scene he has dominated the community manager/spokesperson scene with his awesome adverts and stinging rebuttals. So when Kevin made his first major misstep by re-tweeting the secret PS3 key you couldn’t blame Xbox 360’s Major Nelson for taking the cheap shot and responding.

Posted by Geoffrey Tim - 10 Feb 2011

Oh trolls on the internet, you guys are hilarious. Some random person on the internet tweeted a string of numbers to the twitter account of Sony’s laudable PR icon, Kevin Butler.

The ever jocular VP of everything awesome, retweeted the seemingly incomprehensible code appended with a Battleship joke – not knowing that it’s the key for the one of the PS3 exploits that’s Sony’s been trying to stifle.

Posted by Miklós Szecsei - 09 Dec 2010

You know you’ve reached the zenith of online popularity and fame when you are immortalised in a game. It just happened to that Red Shirt Guy who corrected Blizzard on their own World of Warcraft law; he has now, apparently, asked them to remove his immortalising dwarf representation (called Wildhammer Fact Checker) because it didn’t fit with WoW law. What a bad-ass! Kevin Butler, however, wouldn’t stand on ceremony with that sort of thing. He’d grab hold of his digital representation and show it off for all to see, even if it was made out of wool, buttons and a fancy blond toupee. Proof that you can do nearly anything in the upcoming LittleBigPlanet 2, the team at Media Molecule have recreated their own “Dear PlayStation” Kevin Butler advert - and it’s awesome. The original advert and the LittleBigPlanet 2 version after the jump.

Posted by Geoffrey Tim - 30 Nov 2010

This man can do no wrong. Sony have teamed up with Best Buy in the states to deliver a few sexy Bravia and PS3 bundles to the public at large and as expected, Kevin Butler is on hand to assail you with his greatness.

I’m not entirely sure about his co-star in this, but you’ll get to see the duo defuse bombs, solve global warming, help deliver babies and just be awesome. In this one, his designated title is the “boombassador” of deals. I have no idea what a boombassador is, but I now aspire to be one.

Video after the jump!