I still stand by my assertion that Kevin Butler is the reason the PlayStation 3 was saved in the current generation. When he arrived on the scene the PS3 was seriously struggling to keep up with the Xbox 360 and within a few short months it all turned around and the PS3 came screaming back.
We’ve seen a small glimpse of what the next-gen consoles will be offering, thanks to Sony’s Playstation 4 blowout; and we’ll soon be getting a taste of what Microsoft’s console will offer when they finally show it off later this month. And while pretty graphics aren’t the only thing that’ll sell the next generation, they will “blow your mind,” says Ubisoft.
The Kevin Butler adverts were without a doubt the best video game adverts ever to grace the Internet and I still strongly believe they are also one of the reasons Sony was able to claw back from near death to end the generation strongly.
In my humble opinion Kevin Butler is a large reason for the PS3’s resurgence in 2009/2010 as their previous marketing campaigns were abysmal, atrocious, disgusting, useless… I didn’t like them.
I’ve been an outspoken critic of the majority of Sony’s marketing campaigns over the last few years. Most of them haven’t been worth the time it took to watch them in my humble opinion. Granted they’ve had a few decent ones and they also had the best one of the last 10 years with their Kevin Butler VP of Everything campaign.
At times it honestly feels like Kevin Butler turned around the flagging PS3 single handedly and turned it into a real contender.
But then things started to go a little south and the jokes started feeling a little forced and thankfully Kevin was sent out to pasture for a while to let us all get over the overexposure.
A couple of weeks ago, everybody's favourite corporate spokesperson, Kevin Butler, was seen speeding towards Sony headquarters on a jet-ski, then using a flaming crossbow to ignite a placard that read “Long Live Play”.
While no one cares about the fact that he probably burnt several floors of the building housing the massive piece of promotional teasing, the fans have been wondering, what exactly is it that Sony has in store for us? Is it God of War 4 or DLC for Little Big Planet that takes place inside of Geoff's head?
Not quite, but maybe the following trailer will show you just how much Sony loves their fans.
I was hoping this day would never come but his run couldnâ€™t go on forever and todayâ€™s the day that I feel we have seen the first terrible Kevin Butler video.
Kevin Butler, KB, the VP of everything awesome has single handily turned around Sonyâ€™s shocking PlayStation advertising campaigns and given gamers exactly what they wanted from a videogame company.
Oh trolls on the internet, you guys are hilarious. Some random person on the internet tweeted a string of numbers to the twitter account of Sonyâ€™s laudable PR icon, Kevin Butler.
The ever jocular VP of everything awesome, retweeted the seemingly incomprehensible code appended with a Battleship joke â€“ not knowing that itâ€™s the key for the one of the PS3 exploits thatâ€™s Sonyâ€™s been trying to stifle.
This man can do no wrong. Sony have teamed up with Best Buy in the states to deliver a few sexy Bravia and PS3 bundles to the public at large and as expected, Kevin Butler is on hand to assail you with his greatness.
Iâ€™m not entirely sure about his co-star in this, but youâ€™ll get to see the duo defuse bombs, solve global warming, help deliver babies and just be awesome. In this one, his designated title is the â€œboombassadorâ€ of deals. I have no idea what a boombassador is, but I now aspire to be one.
Video after the jump!