Kaz Hirai Tag

Posted by Alessandro Barbosa - 17 Mar 2015

There is no disputing that PlayStation is Sony's all-in-one saving grace when it comes to balancing the books. Out of all the departments Sony has their fingers in, PlayStation consistently outdoes itself, and the PS4 in particular has been breaking internal forecasts all over the place. And forget the initial launch rush, because a year later PlayStation managed to outdo itself once again.

Posted by Zoe Hawkins - 15 Sep 2014

Remember when people thought console gaming was dead? Smart phones meant that people were playing casual games and far too many articles came out talking about the end of days. It was during this period that Sony still developed the PS4 - they knew it offered a different experience and hoped that people would want it. I guess it paid off.

Posted by Zoe Hawkins - 26 May 2014

I will admit, I was late to the PS+ party. I only joined up about a year ago, but I can guarantee you that it was already worth every penny even before the PS4 was released. Now, when I got my PS4, I already had a bunch of awesome games to play. It seems I'm not the only one.

Posted by Geoffrey Tim - 13 May 2014

It’s no big secret that Sony isn’t doing quite as well as it should when it comes to money. It’s PlayStation 4 is the current console darling and is riding a huge wave of momentum, but the same can’t be said for the PlayStation Vita, or indeed just about any of Sony’s other business. They’ve sold off their VAIO PC division, TV sales are stagnant and the company is losing a bunch of cash. As is the Japanese tradition, it’s executives – including Kaz Hirai -  will now be taking a huge pay cut.

Posted by Zoe Hawkins - 17 Apr 2014

Despite achieving fantastic sales figures for the PS4, Sony has been struggling as a corporation. They've been taking all kinds of drastic steps to save the company, the latest of which is to sell off shares to bring in some extra cash.

Posted by Geoffrey Tim - 04 Mar 2014

It was just before the launch of the console in its native Japan that we told you Sony had sold through over 4 million black boxes. We’ve been waiting to see how much that number would change after the console’s release in its home market. The answer is : lots.

Posted by Geoffrey Tim - 08 May 2013

Will the next generation Xbox require a perpetual internet connection, or will it work just fine for those without access? We don’t know – but we do know that Sony’s PlayStation 4 has no such connection requirement. Because Sony said so.

Posted by Geoffrey Tim - 22 Jan 2013

Microsoft kicked off this generation of consoles with the Xbox 360, getting a head-start on the competition by a year. It gave them a pretty significant lead, and helped the Xbox become the number one console in North America. You’d imagine that Sony would do its best to get the jump with next-gen – but you’d be wrong.

Posted by Gavin Mannion - 09 Jan 2013

Speaking at CES in Las Vegas Kaz Hirai has admitted that the sales of the PS Vita are towards the lower end of their expectations but he doesn’t think that it is anything to worry about. Yet.

Posted by Geoffrey Tim - 10 May 2012

Every week, Sony’s sexy new handheld, the PlayStation Vita sells fewer and fewer units. It’s a damned shame, because it really is one of the most beautiful, feature-packed handhelds I’ve ever rubbed all over my naked body had the pleasure of playing on.

In a recent investor call, Sony Overlord (that is his official title, right?) Kaz Hirai revealed that as of the end of March this year, the device had sold under 2 million units globally. While I have no doubt the figure’s now well over 2 million, it has to be said that that’s pretty poor for a device that’s been available in some territories since December last year.

Posted by Geoffrey Tim - 02 Feb 2012

Sony’s announced its latest batch of financials - and things are not looking particularly rosy for the global electronics and media giant.

For the fourth year in a row, the company will be posting a staggering loss - this time to the tune of $2.9 billion.

Posted by Geoffrey Tim - 11 Jan 2012

Rumours have been swirling thick that both Microsoft and Sony would be debuting their next-generation hardware at E3 this year, taking the wind out of Nintendo’s Wii-U powered sails. According to Sony, that’s just not happening.

Both Sony Computer Entertainment and parent Sony Corp. have come out in strong denial of the rumours - so you can rein in your enthusiasm and put off getting that second job. For now.

Posted by Geoffrey Tim - 04 Aug 2011

And you could own one, if you happen to live in Japan or are willing to import one for a boatload of money. Otherwise you’ll have to be patient like the rest of us and wait until its US and Euro release early next year.

Posted by Geoffrey Tim - 09 Sep 2010

Thank you, Captain Obvious. “I think we did cater for a market, albeit not as big as the traditional PSP-3000 market,” Kaz Hirai told MCV. “It is the first time we have done that with any of our devices, and we did get a lot of feedback, both good and bad. Do you think maybe that some of the feedback was that – despite it being a sexy bit of kit – it was too damned expensive, and the inability to play UMD’s actually alienated PSP fans? Yeah, that’s what I thought.

Posted by Geoffrey Tim - 21 Jun 2010

Nintendo’s 3DS had a really good showing at E3. It caused stampedes of gamers trying to get in to the long queues to play the device. By all accounts it works – and it works really well.

Despite that, and despite not actually seeing or using the device himself, Sony’s Kaz Hirai has downplayed the technology, calling it imprecise.