kalahari is having a SteelSeries sale and I have a question for you specifically, yes you reading this right now

AnswerMeThis

I bought myself a new laptop a little while back and within the first week my lovely, beautiful and clumsy wife spilled her Hunters Dry all over it destroying the keyboard. So I went out and bought the cheapest keyboard I could find and it is so loud it is driving me crazy.

So this morning I decided to go and get myself a decent one and at the same time an email arrived from kalahari informing me that they are offering 25% of SteelSeries products today. SteelSeries make some great keyboards, mouses and headsets so obviously this is a sign. Actually the only sign here is that the world hates me as they are offering all of the SteelSeries products on sale except the keyboards but if you are in the market for upgrading your headset or mouse then it’s worth a look.

SteelSeries is often voted as the best gaming gear so you know you are buying quality.

Click here to see what’s on offer

On the other hand, Darryn

In related news, this post isn’t an advertorial and is actually exactly what happened to me this morning. kalahari and SteelSeries have absolutely no idea this post is going up but I need to ask you guys and girls something that has been on my mind for a while.

We often get asked if we would be willing to post up advertorials on the site. Like they do in magazines and newspapers where the advertiser would like to tell you all about their product in the form of an article.

I’ve always said no as I don’t want to cheapen our content but one dedicated employee at an advertising firm (you know who you are!)  has been working on this idea for over a year now and now has me thinking that it isn’t selling out but rather a compliment that the advertisers really rate our readers highly and that is a much better way to moneytise than banner advertising or competitions.

So since we are a totally undemocratic site that pretends we are I thought I’d ask your opinion.

If we started posting advertorials (maximum 3 per month) which are carefully selected for you and clearly defined as such on the front page and in single article view would you see that as a terrible sell-out or an acceptable form of advertising?

As an example kalahari or TakeALot would ask us to post up an article about their sale with links and certain keywords. Currently we never post about sales that we don’t find really interesting ourselves and we would continue posting those, but sometimes we would post about sales we don’t really care about and mark that as an advertorial.

Or companies like Heineken or Red Bull would ask us to post about their latest product and if we feel it could be of interest to you we then would do it. Absolutely nothing has been decided yet and we are still very much in half minds about how to proceed.. so please do give us feedback and if you can show us examples of how it’s cool to do and where someone has done it terribly that would really really help.

Tags: , , ,

Author:Gavin Mannion

I'm cranky, arrogant and ever so amazingly annoying but when you get to know me you will also realise I'm honest and incredibly good at describing myself... now pass me that beer

  • Admiral Chief Groot Wors

    Agreed. You have my blessing.

    As long as you get some funding for it, as I know its hard to keep the ship afloat these days and I’ll be damned if this site ever goes under!

    • LordCaptainAwesomeness

      Hear Hear…. make them Suuuuuuuuppppppper Effective

  • Admiral Chief Groot Wors

    Also….

    NO BLOODY POPUPS!!!

    NO BLOODY FLASH BANNERS!!!

    NO NAKED/SEMI NAKED/CLOTHED DARRYN!!!!

    • http://www.lazygamer.net Gavin Mannion

      I like flash banners… but no popups

      • Admiral Chief Groot Wors

        Would it be purely gaming related ads?

        I don’t want no obscure ads!

        • Unavengedavo

          Like the ones that say there are horny girls in your area…

          • Admiral Chief Groot Wors

            Now we all know where you surf….
            BUSTED

          • Unavengedavo

            Those are for purely educational reasons!!!

          • Trevor Davies

            Exactly. If you don’t know what’s out there you can’t spot the bad ones.

            I mean avoid… not spot. *cough* :/

        • http://www.lazygamer.net Gavin Mannion

          No not always gaming, Some of the things that have been pitched to us are A brand of drink, a chat program, a deal on holidays, food… so anything really.. but it’s all thing they want to pitch to gamers if that makes sense

          • Admiral Chief Groot Wors

            No to holiday deals.
            NO to chat program.
            Yay to booze.
            Yay to fewd.

          • Sir Rants-a-Lot Llew

            Gamers need holidays too

          • RinceWind

            Oi, I won a holiday from LG, maybe if they have ads more chances of this happening will take place!

          • Admiral Chief Groot Wors

            Riiiiight, the one you “lost” the GF mos?

            How could I forget. You fart in jacuzzi amirite?

          • RinceWind

            Low man, Low :(

          • Admiral Chief Groot Wors

            Yeah well you rub vacation in my nose!

          • Umar Kiiroi Senk?

            want some vicks? rub it on your nose, really helps open the airwaves

          • TiMsTeR1033

            you won a holiday from LG? where to? the zoo?

          • RinceWind

            That would be a lift home silly!

          • TiMsTeR1033

            Seriosuly now where you go on holiday?

          • RinceWind

            Sent me to Caladon spa for 2 nights with breakfast and access to all the hot pools. Was awesome.

          • TiMsTeR1033

            Where is caladon? you get massages? that would be worth it!

          • RinceWind

            Few hours out of cape town. And yes, massages, though didn’t pay for it ;)

          • TiMsTeR1033

            Nice what was the comp though?

          • RinceWind

            Just one of those, leave a comment comps. Simple :)

          • TiMsTeR1033

            Forgive me but I have never seen those. I still wonder if Gavin gonna actually mail my tshirt thou lol

          • RinceWind

            Haha! He will. I also won a DVD and that was sent through.

          • RinceWind

            No problem with the holiday ads, I won a holiday from you chaps, perhaps with this you will get more offers for competitions!

          • Umar Kiiroi Senk?

            Seeing as it is an Advertorial, will they be writing or you guys? not sure how it works

          • RinceWind

            No, the company will write something and send it in. I think LG would be allowed to edit some things, but then they would have to get permission from the ad team to post the new version. At least that is the way it worked when I worked for a newspaper

          • http://www.lazygamer.net Gavin Mannion

            yeah like he said… we can change it with group agreement

        • Kromas

          I can see a whole set of WiiU fit adds. Cause that’s a “real” game. :P

      • TiMsTeR1033

        I like Flash banners too :) plus they can be made easily

    • LordCaptainAwesomeness

      Why did you have to mention Darryn? now i am thinking of that one ION post with him as the Model… the Horror

  • ElimiNathan

    I wouldn’t actually mind at all, I read this site for 99% of my gaming news unless I catch another link on Facebook, and I like to see what new gaming gear etc is out there. So ye I say go for it

    • Captain Minion TallTwit

      Agreed!

  • Sir Rants-a-Lot Llew

    There are 2 kinds of advertising on the internet:

    1) A true advert that looks like an advert, is clearly defined as and advert

    2) The “sneaky” advert where an article is written by a staff member who then praises the product regardless of whether it is good or bad and smears it off on their readers as “the way they actually feel about it” when it isn’t.

    Adverts in article form wouldn’t be to bad as long as we can see that, that is exactly what it is and doesn’t really reflect anyone’s opinion other than the company advertising.

    It would be the same as having a full page add in a magazine. Just on the interwebz. So I don’t see that as a problem.

    • HvR

      Hate those, especially if the “facts” are BS.

      Here is looking at you news24.

      I feel the best way for an “ad article” is to the company to pitch their product and not have a fake article with “this is an ad at the top or bottom”.

      For example: “Steel Series presents the Sensei Headset 2″ from the onset it is clear that it is a pitch by Steel Series.

  • Sir Twakkus

    As long as I dont have to close a bazilion popups, which advertises anything from toenail clipper to “that product” which will bring all the single ladies to the yard, then I have no problem with it. And if you get a bit more coin from these companies then go for it.

  • Umar Kiiroi Senk?

    Risky Business for The company as people generally tend to rant on the net. If people don’t like the product that you are advertising, and commentators start raging the company can lose potential sales lol but Gavin usually knows what people likes and will be of interest to the readers and as long as it is CLEARLY marked as an advertisement.

    • RinceWind

      Very very true.

  • RinceWind

    I will permit this. I have no issue with advetorials as long as you don’t saturate us with them. And in the spirit of allowing this to go ahead, I post a cat for your pleasure, sorry Darryn, at a staff meeting tomorrow so this will have to fill your cat Thursday http://d24w6bsrhbeh9d.cloudfront.net/photo/aeN3n1m_460sa.gif

    • Hammersteyn
      • Sir Rants-a-Lot Llew

        Hey! You guys are spoiling Fursday / Purrsday or whatever it has been decided to be called.

        CC
        @33d7b24b342dc12fe240268c0c603d61:disqus

      • LordCaptainAwesomeness
        • RinceWind

          daphuq is it doing?!

          • Hammersteyn

            Meth if I had to guess?

          • RinceWind

            hahahaha I cannot think of anything other than that!

        • Hammersteyn

          LULZ

        • Sir Rants-a-Lot Llew

          What the heck has possessed it?

          • RinceWind

            The spirit of EA?

          • Admiral Chief Groot Wors

            XDXDXDXD

          • Sir Rants-a-Lot Llew

            ah! Makes sense then. Can’t pay attention to the cliff they are approaching. Yep. Works

          • Admiral Chief Groot Wors

            Winner!

          • RinceWind

            Thumbs up to you

          • LordCaptainAwesomeness

            Doing the Blezinski….

          • RinceWind

            Hahahah! That is now a saying!

          • TiMsTeR1033

            that cat is on crack

          • Sir Rants-a-Lot Llew

            lol

    • Major Commodore 64 Darryn B

      Save it for Purrsday dammit!

      • RinceWind

        I won’t be here for tomorrow or Friday! They are dragging us all on some staff strat meeting :(

        • Trevor Davies

          Oh I love those. We got everyone together for one a few years ago, the MD laid out his whole strategy, we all got into groups to brainstorm stuff.

          The following year he went off to a strategy meeting overseas, then when he got back & called us all together again he told us the main conclusion of their grand strategy meeting was that we didn’t have a strategy & should devise one.

          But… the previous….year? erm… what? Did you forget? Because we didn’t.

          • RinceWind

            This is exactly what this is about. Last year I missed our meeting because of the De Dorns rioting. The year before, Hermanus where 2 people were let go for voicing problems. This year, we are supposed to come up with a 5 year plan! 5 Years! Aren’t we getting nailed with an asteroid before then?!

          • Trevor Davies

            You know who else had 5 year plans? Stalin. trollol

          • RinceWind

            It is at Lanzerac, which is pretty damn awesome, but the work that goes into these things, not worth it.

          • Trevor Davies

            True. They cost a fortune, and it’s money pissed away if there’s no solid plan to implement the damn ideas, or if it’s done half-assed.

    • Sageville

      Thats some good cat right there.

  • Yolanda Green

    MONNEH! I mean, err, yeah sure…

    • Admiral Chief Groot Wors

      O_O

      • RinceWind

        whowzer 0-O

    • RinceWind

      Bwahahah!

    • TiMsTeR1033

      If it gives you money then I am happy for you, just no spending it on games lol on a dress instead

      • Sageville

        Yolanda strikes me as not a dress person.

        • Yolanda Green

          I am definitely not a dress person xD

      • Yolanda Green

        buy all the games!

  • Sir Rants-a-Lot Llew

    ….

    • Slade Boender

      hahahaha bloody awesome

    • RinceWind

      Epic!

    • Admiral Chief Groot Wors

      Wait, are you the chick?

      • Sir Rants-a-Lot Llew

        Trust you to try and make things difficult lol

      • Trevor Davies

        Don’t be a bigot! Some people are born feeling that they’ve been born into the wrong gender & now with the wonders of modern science they can change it. I think you look lovely.

        • TiMsTeR1033

          If only you knew what they do to your………..

          • Sageville

            I’ve see Silence of the Lambs, they just tuck it away apparently.

          • TiMsTeR1033

            tuck it away with a slice in half and tuck it in yeah perfectly tucked away

          • Unavengedavo

            Enough said…

          • TiMsTeR1033

            I wont click on that but see this instead :)

          • Unavengedavo

            Its the Mr Winkey scene from Ace Ventura :P

          • Sageville

            Dood, I think my whole office just crossed their legs and did the suck-thru-teeth “fssst” noise.

  • Anon A Mouse

    As long as it’s all hipster and stuff, otherwise no.

    As a sidenote: It’s your website and you do actually need moniez to run the thing so why not? As you’ve stated it will be clearly defined as such so go forth into the unknown.

  • Argentil

    Gaming related advertorials, that’s fine. Heineken and Red Bull? No thanks.

    • Trevor Davies

      Red Bull is a bit harsh, how else will I know when my favourite Vodka mixer is on special ;)

  • Jonah Cash

    I can’t see the harm in them!! If it is something I don’t care for I just wont open the article!! Or am I not understanding the way this would work?

    • http://www.lazygamer.net Gavin Mannion

      nope that is exactly how it works

      • TiMsTeR1033

        If you guys will better yourselves then go for it. Tough world out there today.

      • Jonah Cash

        Then good sir why not would be my question to you and anyone opposing this? As long as I can chose to ignore, then I don’t see the problem!

  • JHN

    Go for it!

  • TiMsTeR1033

    I think Its a good idea! as long as it stays within reason and not stupid stuff.
    I would offer my services Free of charge to make adverts as I am a graphic designer after all.

    Lemme know lol

  • Weanerdog

    Firstly, ban all drinks from around the computer
    secondly advertorial is fine as long as it is marked as such
    thirdly don’t bury the unfortunate spillees body in your own garden but that a dodgy neighbour. (If you are the dodgy neighbour then you can try burying it at the cemetery, no one ever looks there)

    • Trevor Davies

      Ban all drinks from around the computer? Are you mad, sir? Have you gone completely INSANE?

      • TiMsTeR1033

        I killed keyboard at work with coffee

        • Weanerdog

          Hammers work better and make for much better viewing pleasure from your fellow colleagues.

      • Weanerdog

        Yes by everyone except you of course

      • Sageville

        I too WTF’ed at that, some people are just crazy man, just plain crazy!

  • Kromas

    The minute you post a Justen Bieber concert ad is the minute I burn down whoever hosts your servers. Other than that its all good. :P

    • Admiral Chief Groot Wors

      Right there with you on that one!

  • matthurstrsa

    I have no problem with that as its pretty easy to tell the difference between an advertorial and an article.

    Go forth and make more money. For you deserve it.

  • Trevor Davies

    I’m happy as long as they’re clearly marked.

    • TiMsTeR1033

      if the pop up gonna be pissed!

  • Andre116

    If it is clearly defined, like in the header, then it should be ok. None of that small footnote “this is a paid for advertorial” BS. And if you do go the advertorial route, it would be nice if the some representative from the the company would hang around in the forum to answer some questions.

    • http://www.lazygamer.net Gavin Mannion

      hey I like that second idea… and trust me it will be very very clear. The colour will be different on the front end and the article itself will make it clear

      • TiMsTeR1033

        What colour? lol

        • Sageville

          Maybe all white, so they can hide in the background.

        • http://www.lazygamer.net Gavin Mannion

          don’t know yet.. gonna play around.. but not a ridiculous change. just enough to make it noticeable

    • Sageville

      The hanging around to answer questions thing would be cool imo.

  • Sageville

    I think it’s a good idea, my suggestions to keep LG honest would be as follows:

    1.) Make it clear that it’s an advert and not an actual article, also avoid sneaky ads that have our authors plugging some product when we know they wouldn’t touch said product even with Darryn’s dick.

    2.) Only gaming related adverts e.g. gaming equipment and games.

    3.) Not too much, 3 a month sounds fine, I wouldn’t be happy if I had to start looking for actual articles amongst the adverts.

    4.) Keep them off the Front page “You cannot miss these banners”.

    • http://www.lazygamer.net Gavin Mannion

      So don’t feature them? That sounds fair to me

  • string_slinger

    Advertorials are fine, so long as they’re clearly marked as such at the top of the article. Topcar mag copy is a good example of this, done well at no compromise to magazine integrity. And if that provides some extra cash to keep Lazygamer rocking & growing, that’s good for all of us. Use us, do it, DO IT!!!

    P.S. Love the head’s ups like this article too. Make sure these don’t ever get compromised by advertorials either…:)

    • http://www.lazygamer.net Gavin Mannion

      Our community is the most important thing to us so we go out of our way not to ruin it :)

  • Unavengedavo

    I am fine with it, as long as they allow you to add your own flavour to the advertorial just to keep it in line with your other content. Plus then your regular readers would be more likely to read them.

  • DrKiller

    You already have ads for Megarom.. what makes Kalahari and Takealot different? Tell them to give us more vouchers :D

    • http://www.twitter.com/WobblyOnion Exalted Overlord Geoffrey Tim

      Ads and advertorials are a different beast. Advertorials show up as posts (but they’ll be clearly labelled as such)

  • Major Commodore 64 Darryn B

    This comment brought to you by Bokkie Viennas. Hmmmm, taste the sausage that is filled with local love!

    • Trevor Davies

      How filled? :/

      • Sageville

        Similar to fudge packing but with delicious hot meat.

        • Trevor Davies

          I’m going to assume that you’re referring to those little cellophane wrapped fudge packets that I get at the counter of my local Spar. Don’t anyone tell me differently.

    • HvR

      Today’s ION presented by Vagisil.

      Vagisil cream, makes brides more happy, less itchy. You can count on it.

  • Korffbal

    Sure.

  • HvR

    Please can you keep the background game related, if I need to stare at another Outsurance background on a site I’m going to scream.

    AND PLEASE not banner ads where you need to smack a cockroach, shoot a mexican or have a car drive over the article I’m busy reading.

    • http://www.lazygamer.net Gavin Mannion

      we avoid all those annoying adverts.. but I can’t say we won’t have background outsurance adverts. Standard paying banner and wallpaper adverts will continue as usual

  • Verrayne

    I actually enjoy advertorials. It’s because of them that you sometime get to find out about a product.

    Go ahead and do it guys! Kotaku does it quite well with the “Sponsored” tag.

  • VinTaco

    I’m happy with clearly marked advertorials.

  • Rags

    Hmm, a site that does reviews and advertorials. I will certainly lose a bit of trust. Rather put ads on the side.

    • http://www.lazygamer.net Gavin Mannion

      I understand that issue…

  • Rags

    And can I just say some products are still cheaper at Rebeltech even with the 25% discount. And will I be allowed to say this?

    • http://www.twitter.com/WobblyOnion Exalted Overlord Geoffrey Tim

      Why would you not?

      • Rags

        It is just a concern. It could potentially cause advertiser to pull out if they receive bad publicity on the product and put pressure on you to moderate/censor comments or keep such threads closed. I am not saying you will do it, but it could become a difficult situation for you.

        If the top comment is “Rebeltech is still cheaper” with 50 up votes and I am the advertiser I will certainly be annoyed, because the competition is getting the potential customers for my paid advert.

        • http://www.twitter.com/WobblyOnion Exalted Overlord Geoffrey Tim

          Gives the advertiser valuable insight in to their pricing models. ;P

        • http://www.lazygamer.net Gavin Mannion

          We definitely would not censor comments like that and if an advertiser gets upset then shame… community comes first.

  • http://www.youtube.com/koldfu5ion Devon Stanton

    Can I just say that firstly as an advertiser I really like the idea of advetorials sure I may be a little biased, but I’m a consumers as well and I’d much rather have an advertorial that I’m keen on reading on being gaming related or not in good ol fashioned lazygamer style.

    I hate banner ads they’re annoying they clutter the experience a user has and they have such bad connotations associated with them I personally hate the new thing thats going around where the background is clickable (NOTHING INFURIATES ME MORE) I use the background as a neutral zone.

    I hear all the people that keep complaining about ad’s and the sort, and I get it they’re annoying. But how else do products get their name out there how does a conversation start when you see your friends “Oh have you seen that ad with the …. ” or “Oh I saw something the other day that might help with that … ”

    As much as we hate ads, they’re equally important I think the internet still has to find the right way to utilise ad spaces, but we need to progress somehow

  • Guest

    Hmmm.. I posted this on the 10th already but it seems to have disappeared…

    In order of importance:

    1) No pop-ups.

    2) No booze, no smokes, no dating/porn/hookups/sex/viagra-type meds – kids read your site too.

    3) Clearly identified as an ad.

    4) You get money on views, not clicks (I’m probably not going to click on the stuff.)

    (Would the ads possibly include competitions where your wonderful and amazing readers can stand chances to win stuff by answering a question buried in the ads? This would kinda almost force us to read them.)

    Thanks

    Andrew

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