How much does the Xbox360 cost in Brazil?
I can’t see Sony getting any kind of foothold with that price.

Shame, I plan on going there in 4 years, guess I wont be scoring any bargain basement deals lol.

I wonder how much games cost?

One of the reasons, software piracy is such a huge problem in Brazil (same can be said for India and Russia). It doesn’t seem like Microshaft and Sony are actually serious about their markets in the developing world (how long did it take for microass to decide on local Live for us, Saffers?). My guess would be because of lingering perceptions about South America and Africa as “3rd world”.

However, developing countries like Brazil and South Africa are rapidly growing their middle class (which is actually expanding faster amongst the BRICs -incidentally these countries are some of the most populous in the world) and that’s really your future market for games. If MS and Sony thought about this as a typical South African businessman would, they would aggressively push for marketshare in these territories, and go on an aggressive marketing campaign, because invariably that snotty-nosed black kid could potentially become a middle class slob with kids, house, disposable income etc. in the next 10 years (and you don’t want him to be buying Chinese knockoffs when the Chinese finally expand their market to games).

Europe, North America and Japan are stable. There won’t be any growth in those territories, especially not in Europe and Japan given their ever rapidly ageing populations.

The other side to all of this is, could be tax-related, because there are countries in the world that levies a luxury goods tax on electronics which might sky rocket the price? But I doubt that’s the case here. Anyway, I hope someone could get a bit more info on this.

LOL. The translation does not make any sense. But it is really funny!

Trying to re-translate to english it says something like.

“Hey Man! What a set of vacuums to you!”

Turns out it is tax and import fee related, rather than Sony being greedy. There is a 60% import fee for all electronics called the Federal Import Fee (II, Imposto de Importação), which is applied over the full value of the product. Then, the state value added tax (ICMS, Imposto sobre Circulação de Mercadorias e Serviços) is applied, which comes in at about 18% of the total value of the item (but it varies per federal state).

In other words, a $300 120Gb PS3 would be roughly 550BRL (Brazillian Rua), but once you apply the taxes…

Original price: 550 BRL
After II: 550 x 1.6 = 880,00 BRL
After ICMS: 880 x 1.18 = 1038.40 BRL

Let’s be glad our import taxes aren’t that insane…

LOL! Bad translation, never trust blindly in free translators, even Google. But I’ll try to help. The better translation would be “Oh, cara, eu odiaria ser você!”
Bobby K is right about the taxes, but the case is different. We are not talking about importing one PS3. We’re talking about a console produced here (adapted to the brazilian market, with DVD region 4 instead of the Region 1 that comes in the most of the imported PS3). Anyway, while Sony tries to rape the brazilian gamers with a PS3 priced over 1000,00 USD, we can buy the imported PS3 for even less than half of that price. I think Sony will have some tons of PS3 stucked in stores…