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New Zealand TV Station blatantly copies Kevin Butler Ad Getting There
   July 20th, 2010 clock image 2:30 pm

Kevin Butler
I love the Kevin Butler PS3 ads, I personally believe he is largely responsible for the PS3′s fantastic recovery… that and the logical price reduction.

So after seeing the Kevin Butler ads some clever little bloke in New Zealand decided he/she could use that exact same idea to showcase TV3′s dubious line up… I’m not sure if Sony are going to see this as a form of flattery or a juicy court case.


And if you honestly think it’s not a blatant copy, check the original PS3 ad below

Source: ButtonMasher

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  • http://www.designwave.co.za Nick de Bruyne

    Wow they are going to get nailed to the wall for that! Unless of course, they did it first. Now wouldn’t that be a twist.

  • koldFU5iON

    “some clever little bloke in New Zealand” I wouldn’t even say that I’d rather say “some bloke unable to come up with his own idea decided to steal sonys marketing campaign”

    that’s called plagiarism, unless of course Nick has a point

  • http://www.lazygamer.co.za Geoffrey Tim

    The ad premiered on NZtv on July 11th – so it’s really just straight up theft.

  • http://www.designwave.co.za Nick de Bruyne

    I hope that Sony plasters them for this, I can’t believe that they pretty much duplicated it. What did they think no one would see?

  • Pingback: Kevin Butler Responds to New Zealand Copycat Ad | Lazygamer .:: Console and PC Gaming News ::.

  • Bl0_oP

    Wow I see no similarity at all :D

  • Bobby Kotick Internet Tough Guy

    I doubt Sony will do anything because they’re advertising two extremely different products. Don’t forget since this is a TV channel (one that’s known for their satirical and goof ball inserts) Sony will merely consider it a form of flattery.

  • Bobby Kotick Internet Tough Guy

    By the way, can you spot the difference between the kiwi and aussie accent yet Gav?

  • http://www.lazygamer.co.za Gavin Mannion

    Yeah they are nothing alike to be honest and you pick up the difference really quickly…

    The kiwi’s are constantly mocked for not being able to say six (they say sex) and Fish & Chips ends up being Fiush & Chups….

    But it’s not like the ozzies know how to speak any better :whistle:

  • http://www.designwave.co.za Nick de Bruyne

    So what you are trying to say is that all New Zealanders are from Margate?

  • Flying Brian Pillman

    Or from the Cape Flats. They also say fiush & chups.

  • Pingback: New Zealand TV Sends Kevin Butler an Apology Gift Basket | Lazygamer .:: Console and PC Gaming News ::.

  • Pingback: SAW 3D swipes an old PS3 advertising campaign | PS3 | Lazygamer .:: Console and PC Gaming News ::.

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