You have to love market research and how people can fudge the results to show exactly what they want it to.

PS3PriceCompare.co.uk has released some results from a survey it conducted recently which shows that 33% of people who own a PS3 picked it up second hand. Which just goes to show that shopping around is a good idea and they can help you find the best deal when looking for a second hand PS3.

However when we dig deeper into the results we also find that only 24% picked one up brand new meaning that more people bought a second hand PS3 than a new one. Now unless there is a roaring trade in second hand PS3’s and unless most people sell theirs pretty much instantly I can’t see how this works.

But instead of admitting failure in their survey they continued and released more stats such as 14% received it as a gift, 26% got it with their phone contract (believable I guess) and that 3% won theirs.

When we put that into numbers we get the following

• 90 000 Britain’s have won a PS3
• 750 000 got it with a contract
• 720 000 bought one outright
• 1 000 000 bought one second hand

They managed this epic failure by polling 1000 and then multiplying by a kak load to get up to the 3 million sold in the UK.

Yes the survey now has their brand getting a lot of attention, but it’s pretty negative attention and who would trust a price comparison site who can’t even report on basic survey numbers?

Source: CVG