Home Gaming Super Data info shows how irrelevant the NPD is

Super Data info shows how irrelevant the NPD is

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16

Chopped liver

The NPD has long been a primary source of information about which games are selling well. Giving info on the top of the retail charts in America, it was assumed that these numbers were fairly representative of what was going on in the gaming industry at large. However, Super Data has released the data on digital sales and it paints a more complete picture.

Looking at the top five games in the US as per the NPD, we see that Batman is on top, followed by TESO, LEGO: Jurassic World, The Witcher 3 and Splatoon. However, looking at the digital console sales alone (so not including PC), the list is Call of Duty: Advanced Warfare, GTA V, TESO, Batman and Destiny. That’s right, Destiny that we continue to rag Darryn about on a daily basis raked in $32 million on consoles in June 2015.

According to the NPD, software sales were up 21% to $345.5 million. Meanwhile, over on Super Data, we learn that digital sales including mobile and PC grew 18% to $1.02 billion. While that is the number globally as compared to just in the US of A, it does put things in perspective for me. The digital games market is massive and continuing to grow. Retail is obviously still important, and will continue to be a key source of content for many gamers. However, as the pendulum swings towards digital content over retail, we may need to reevaluate how data is collected for top-selling games.

What I find so intriguing is the “ever green” nature of digital distribution. Games that are months old are still bringing publishers tons of money via digital sales, while those same titles are slowly getting marked down to the bargain bins at retail.

Last Updated: July 17, 2015

16 Comments

  1. Admiral Chief in Skellige

    July 17, 2015 at 09:07

    The header looked nomnoms, until I read it was liver
    BLEGH

    Reply

    • Hammersteyn

      July 17, 2015 at 09:10

      I like you even more. The smell of liver ……….urgh….

      Reply

      • Admiral Chief in Skellige

        July 17, 2015 at 09:16

        Smell, texture, look, taste, EVERYTHING IS WRONG!

        Reply

      • Sageville

        July 17, 2015 at 11:08

        I personally feel that eating waste disposal organs is just gross.

        Reply

        • Hammersteyn

          July 17, 2015 at 11:09

          Perfect description!

          Reply

    • DragonSpirit009

      July 17, 2015 at 09:22

      Yeah that stuff gives me the goosebumps!

      Reply

    • Greylingad[CNFRMD]

      July 17, 2015 at 09:29

      There are only a few things that really compare well with liver, chewing on sand, cutting your own heart out with a fork and maybe, just maybe, swallowing barbed wire is more tasteful than liver….

      Reply

      • HairyEwok

        July 17, 2015 at 09:30

        -Gasps- I can’t believe Zoidberg would say this…..

        Reply

        • Hammersteyn

          July 17, 2015 at 09:31

          Yeah, I saw him eat a live guinea pig yesterday

          Reply

        • Greylingad[CNFRMD]

          July 17, 2015 at 09:31

          Even Zoidberg has standards!

          Reply

    • Sageville

      July 17, 2015 at 11:07

      Sprinkle fresh green stuff on anything and it looks more appealing….It could have been dog food

      Reply

  2. Hammersteyn

    July 17, 2015 at 09:09

    Super Data, because Excellent, Superb and Superlative was taken.

    Reply

    • Sageville

      July 17, 2015 at 11:12

      Yeah, wake me up when ULTRA DATA arrives, ain’t nobody got time for just Super Data…

      Reply

  3. HairyEwok

    July 17, 2015 at 09:31

    See how well Mehlder Drools is doing now since they took away the subs.

    Reply

  4. Jonah Cash

    July 17, 2015 at 09:36

    It is my Destiny to watch this Haka!!! Goosebumps everywhere!!!

    Reply

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