Square-Enix had what they believe was a disappointing year in 2013m, despite having some of the year’s best (but not best selling) games. There’s been a bit of a management shuffle at Square recently – but the company’s changing more than just its management structure. Square Enix’s European CEO Phil Rogers says more than job titles have changed.
“We are entering a new world – and I don’t just mean gaming here. It’s a connected world, consumers are hyper-aware. When we look at how we take Square Enix forward in this era we have to adopt openness and transparency,” Rogers told MCV in an extensive interview on the company’s own internal reboot.
“I think our games, brands and us as a company must talk openly, must engage and must be true to our promises. Of course many will point out that there’s risk in doing this but if we can do this we’ll capture hearts and minds, earn trust and command loyalty and premium.”
Square plans to be more open, and actually discuss things with its customers – with direct consumer feedback making its way in to games. Rogers himself has started posting on the company’s blog, to keep gamers up to speed.
“Take last week when a cancelled Hitman story appeared online – if I think back to a year ago we probably wouldn’t have commented on it but we’re changing that. I don’t want people to be confused about what we’re doing,” he said.
Yesterday’s open letter to fans regarding the new, next-gen Hitman is an example of the new, more customer oriented Square. I don’t really know what to think. I can’t say I care much for Square’s output as a developer much anymore; Final Fantasy bores me, Dragon Quest bores me even more…As a publisher though, they’ve been responsible for putting out some pretty damned good games; Deus Ex: Human Revolution, Tomb Raider, Hitman and Sleeping Dogs.
Last Updated: January 17, 2014
Admiral Chief in Vegas
January 17, 2014 at 14:02
MOAR HItman, MOAR Deus Ex, MOAR Tomb Raider.
Those 3, man, they were each masterpieces in my eyes!
Hammersteyn
January 17, 2014 at 14:05
I’d kill for a new Deus Ex game.
Brady miaau
January 17, 2014 at 14:08
Not on Android, IOS or the ilk.
A proper game, console and PC release.
Hammersteyn
January 17, 2014 at 14:10
I was so happy when I heard they were making a new game, but when I heard it was for mobile I was like…
http://d24w6bsrhbeh9d.cloudfront.net/photo/ab5pQdB_460sa.gif
Ourhy4104
January 17, 2014 at 22:50
?? ???????’? ????-???? ????? $78/?? ?? ??? ??????. ??? ??? ???? ?????????? ??? 6 ?????? ??? ???? ????? ??? ????? ??? $17?67 ???? ??????? ?? ??? ?????? ??? ? ??? ?????. ?????? ?????? ????? ???? fox800.com
Umar digs KOS-MOS
January 17, 2014 at 14:09
DE was superb !! Such a masterpiece as you said
Sir Rants A Lot Llew. Jelly!!!
January 17, 2014 at 14:10
*singing to tune of Mambo No5*
A little bit of Lara Croft in my life
A little bit of machinary by my side
A little bit of 47 makes him your hitman
Mike
January 17, 2014 at 14:26
That sounds like the setup for a porno.
Alien Emperor Trevor
January 17, 2014 at 14:28
lol
Alien Emperor Trevor
January 17, 2014 at 14:15
Not played Sleeping Dogs yet? Also tons of fun.
Umar digs KOS-MOS
January 17, 2014 at 14:09
Feel the same. Though Bravely Default is F**KING MIND BLASTINGLY good.
I don’t know, I loved Square , like I really really loved them….because of that. If FF XV bombs, I’m giving up on them
Alien Emperor Trevor
January 17, 2014 at 14:11
Those last 4 games mentioned, all awesome. So let’s hope for the best.
Jim Lenoir (Banana Jim)
January 17, 2014 at 14:20
Square-Enix need to stop sniffing glue and more importantly their execs need to stop listening to Carmack and co. For the last time, NO!.. Mobile is not killing console gaming.
RinceThis2014
January 17, 2014 at 14:50
But, but, bouncing boobies!
Jim Lenoir (Banana Jim)
January 17, 2014 at 14:56
Bouncing boobies are like the Cloud… a myth!!!!!!! 0_0
RinceThis2014
January 17, 2014 at 14:48
They have made some decent games of late, so long as Final isn’t in the title.