Would you pay a premium for VR games?
The big gaming buzz at the moment – aside form the new consoles and steam Machines – is virtual reality, most of which is generated by Rift VR’s Oculus Rift. The latest version of the virtual reality headset, Crystal cove, won best of show at CES this year. Applications of VR are wide and varied – but the most obvious application is for gaming. Only those games might cost a little more.
Speaking to, Gamesindustry International Oculus CEO Brendan Iribe said that he’d not be at all surprised to see virtual Reality games commanding a premium price.
“It’s going to be up to the developers,” Iribe said. “There will be some who make casual, simpler experiences–maybe bite-sized. There are going to be indie developers that make bigger experiences. And there are going to be bigger teams that make really big experiences. … And some that we’ve seen early prototypes of… Well, we’ve seen some that, boy, would I pay a lot to get that experience in virtual reality.”
It really makes sense. In a traditional game , you’ll find a wealth of objects and items in a game that have no weight or physics to them, but that sort of thing would destroy the illusion that virtual reality is trying to create.
Oculus VR director of developer relations Aaron Davies agrees, saying that the experiences offered by VR are deeper than what you might find in regular games.
“In VR, suddenly objects have value–and scale and size and depth and I think there will be opportunities for developers to monetize them,” Davies said.
Premium pricing is always a risk, and developers had better make sure their games are actually worth that premium if they’re going to charge extra.
“They’d better deliver if they’re going to charge more than $50 or $60 for a game,” said Iribe.
Using a few 3rd party tools and apps, you can already get a number of regular old games to work with the rift, but that extra immersion when everything behaves like real life would be quite incredible.