Wii-U’s tie in ratio isn’t looking good
The Wii sold bucket loads, we know this but that wasn’t actually why the Wii did so well for Nintendo’s bottom line. What really made them money was a great attach rate at the beginning of its life cycle.
The tie in ratio is the number of software titles sold per console. In the beginning Nintendo was getting around 2 titles sold per console but this increased over time to end up around the 5.5 mark in 2008 – at which time it slowly started dropping again.
However the Wii-U’s attach rate hasn’t looked anywhere near as healthy with a current ratio of only 1.2 and that’s with a launch line up that includes Black Ops 2, Assassin’s Creed 3 and Zombie-U plus others.
Analysts are divided over whether this has to do with the bundling of the excellent Nintendoland or the high price of the consoles at launch.
It’s not all doom and gloom though; sales are solid at the moment and with an uncontested holiday season coming up there is no reason to believe the sales won’t dramatically improve.