The Xbox One needs to get the message out

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If there’s one thing that the Xbox One has really failed at, it’s getting a proper message across. Whatever the console has announced, has been met with loud boos and hisses from gamers. From “deal with it” through to a DRM reversal, no one has been happy. Now, Microsoft wants to send a clear message out there to all gamers.

Speaking to IGN, Xbox One chief product officer Marc Whitten admitted that the company needed to get a solid message out into the wild. “What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” Whitten said.

When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice.

They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console.

It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.

Whitten has the right attidue there. Namely, a complete lack of one, unlike Mattrick and his earlier statements. I like the Xbxo One, I honestly do. Hell, I’m planning to buy one next year and hopefully in the next couple of months, that console can get a message out as to why that console deserves my extra Randelas.

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Author:Darryn Bonthuys

Because he's the writer that Lazygamer deserves, but not the one it actually needs right now. So we'll hunt him. Because he can't take it. Because he's not a hero. He's a loud-mouthed journalist, a watchful procrastinator. A dork knight.
  • Jakster

    The “clique” will be here anytime now to bash the Xbox One ;)

    • Admiral Chief Groot Wors

      I see what you are trying to do

      • RinceWind

        Lol. Hammertime!?

    • Sageville

      Actually, we just enjoy watching you rage, everyday we all wake up and look where you post, then we just follow you around the topics and post stuff to bother you.

      In reality you bring it on yourself.

    • Jim Lenoir (Banana Jim)

      The “plaque” will be here anytime now to defend every and anything Microsoft….

  • Sir Rants-a-Lot Llew

    Well isn’t that refreshing. Someone from MS who actually thinks before speaking.

    I really hope they can pull out of their current nose dive because the system had an opportunity to be big and different but MS keep making the wrong choices. Maybe some new, thoughtful, direction can get them back on track

    • Brady miaau

      I hope it is not catching. MS has always made for great IT news.

      Years ago some MS guy was talking about Unix integration (1990′s) and was going about various shells. Some guy was heckling him about being wrong. Eventually, someone else introduced the pair to one another: Heckler was David Korn, creator of the Korn shell MS guy was going on about. Classic

      Or windows 1995 demo, some bright spark asked MS to show mult-tasking by copying from stiffy and disk at same time. Oops, MS did not really get that perfected until much later.

      • Sir Rants-a-Lot Llew

        This is the real problem. It’s being unprepared and believing that the world always wants what you create.

        It’s not the way it works. If you create it, people will only use it if there is some freedom in it.

        MS tried to force a certain way upon people and what is one of humanities biggest issues? Freedom. Remove freedom from any system and people will stand up and go “No”.

        Also, arrogance has a lot to play here as well. They were arrogant to believe that everyone would get or has internet just to use the device.

        I hope that they can reign back on some of that arrogance and blind bullheaded marketing and start thinking about their product a bit more. MS has made a great system that is capable of so much yet they keep restraining the tech in the system by not innovating or finding solutions. It’s harming a great product really.

        • Brady miaau

          It is also a business, sell, sell, sell.

          I think the Xbox 360, the one I have, is a great product. It is well made, parts are strong and so forth.

          You remember Highlander TV series? A few small changes and it would have been totally awesome. Fantastic. But they resisted that and it was so so.

          Xbox One can be that awesome.

          I help develop products sometimes and I believe a certain arrogance is called for. You are taking a chance and you have to pull that off. We are doing demonstration this week and I want to come off as oozing confidence. What is the line between oozing confidence and arrogance? Expectation management is always the biggest issue, and MS failed in that department.

          • Sir Rants-a-Lot Llew

            Agreed. If the message was, you don’t have to use these features, but trust us you really would want to if you possibly can! then it would have been much, much better (Emphasis on the “if you can” bit). Choice is king :)

  • Umar Kiiroi Senk?

    As with the WiiU, An amazing system that got lost in translation, Nintendo tried too little to convince us we need a wiiU, MS did tried to hard. Well I am elated that they finally realized that you have to give consumers choice

    • Sir Rants-a-Lot Llew

      I don’t think it’s coz they tried too hard. The amount of effort they put in is astonishing really.

      They tried to change how gaming consoles are perceived and received. It would have worked too if they had more open choice from the beginning. The problem was that they tried so hard that they ended up making it a requirement to use the features included instead of something that adds value to the product IF you can use it.

      • Umar Kiiroi Senk?

        True, but, to me, they tried too hard to convince us we need it. They bet everything on the fact that they can convince us we needed all those features. They implemented all those things and tried to force it on us. You can’t deny the effort they put in, but as you say, it would’ve worked if we were given a choice

        • Trevor Davies

          That’s what I think was the problem – they didn’t actually try to convince people, they just said, “and that’s the bottom line, cos MS said so!”

  • FoxOneZA – X-Therminator

    “They wanted what I like to call a bridge” << Trolls love bridges too :/

    • RinceWind

      Haha! Nice ;)

  • RinceWind

    Nice to have someone speaking clearly. Hoping it isn’t too little too late though.

    • Umar Kiiroi Senk?

      Naa they can still bring it around though, I do hope MS does well I mean, I quite like Xbox, despite everything

      • RinceWind

        I do indeed too. If they keep this up they may win back a lot of the people they lost.

        • Umar Kiiroi Senk?

          Ms is really hoping to win people back though …… = more people to spy on ….. God Dammit!! I told my self I wouldn’t troll on MS this week, too hard lol

          • Trevor Davies

            Don’t be too hard on yourself, they have been making it difficult & it’s a strong habit to break heh.

          • Umar Kiiroi Senk?

            Thanx for the encouragement Trev, I’m really trying …. some days are just harder than others :(

          • RinceWind

            Hahaha! I know what you mean, let’s try harder!

          • Trevor Davies

            Community challenge? Or is that asking too much lol

          • Hammersteyn

            Too hard, way to hard. Maybe if MS doesn’t do anything news worthy for a week.

          • RinceWind

            Ohhh, I think it may be the hardest thing man! But it would make @a1aaf814879cad51e3b2540c5bb93781:disqus SOOO happy ;)

          • Hammersteyn

            How does one slay a Troll?

          • Umar Kiiroi Senk?

            By cutting the back of his neck

          • Hammersteyn

            Haha no that’s a Titan.

          • Umar Kiiroi Senk?

            Lol almost the same thing,both don’t have genetalia :P

          • Hammersteyn

            No wonder they are so pissed most of the time. No sex!

          • Admiral Chief Groot Wors

            XD

          • RinceWind

            What is this ‘sex’ you mention? A type of soda pop?

          • Hammersteyn

            Well there is a pop in there somewhere.

          • RinceWind

            0-o

          • Trevor Davies

            is it like pringles?

          • Hammersteyn

            Kinda :P

          • Umar Kiiroi Senk?

            yup, don’t shake it too much….might just explode in your face

          • RinceWind

            And that is a bad thing?

          • Hammersteyn

            It’s messy.

          • Umar Kiiroi Senk?

            Well yes, you don’t wan’t Soda pop on your face now do you

          • Hammersteyn

            “Soda”

          • Umar Kiiroi Senk?

            Ahhh yes, Fizzy “Soda”. almost like a “Soda” Fizzer

          • RinceWind

            Lol, is there a way? 0-O

          • Hammersteyn

            Burn the bridge?

          • RinceWind

            True, but then he would just run to another? Burn ALL the bridges?

          • Hammersteyn

            Well in Back to the Future Part II in 2015 flying cars exits. so no need for bridges. Times running out Toyota,Ford,Mazda,etc.

          • Admiral Chief Groot Wors

            Fire, trolls are vulnerable to fire

          • Trevor Davies

            with a silver sword.

          • Umar Kiiroi Senk?

            Warewolf trolls … zomg, formidable enemy

          • Admiral Chief Groot Wors

            Hey, its been some time since we had one.

          • Sir Rants-a-Lot Llew

            Imposibru!

        • Hammersteyn

          Three things I feel they still need to look at in order to be equal with PS.
          1. Price
          2. Kinect
          3. Service rivaling that of PS+
          Then it’s game on. But at least positive news at last from MS.

          • RinceWind

            Agreed. Though I must say that SONY’s recent announcement that you can have a game library that you can dl onto other consoles is a winner for me!

          • John Ambitious

            Hammering the nail on the head there.

          • Sageville

            I think MS handed Sony a beautiful headstart, they might never get back to equal ground.

          • Hammersteyn

            Sony was clever in standing back and waiting to see what MS does and doing the opposite. The sharing video still makes me laugh.

  • Trevor Davies

    Yes people do want choice, if you’d realised that sooner you wouldn’t be in this predicament. I’m glad we’re seeing them move in the right direction now.

  • FoxOneZA – X-Therminator

    The XBox One will be open to the public at next months Comic Con. That’s when the real fussing and flaming will start.

  • Hammersteyn

    It’s easy to submit when your spirits been broken. A lesson then on how to handle consumers. They know what they want not the other way around. Nobody can tell consumers what to like in a new console.

  • Sageville

    First impressions last.

    Xbone, your first impression was one of some sorted of Nazi / Homeland Securtiy based Spy-TV mediator with the ability to also play games. Your pundits told us to #Dealwithit, in response we told your pundits to fuck off.

    Now, you do a turn around. Well you’ve got some work to do to get back into the gaming community’s favour.

    • Hammersteyn

      Microsoft already admitted giving the NSA access to email and Skype accounts. Only the naive still believe that there doesn’t exist the slightest possibility that the Kinect can’t be used to spy at all.

      • Sageville

        That shit had me raging. MS actually put in special backdoors for the spies to get easily around encryption in things like Outlook. They went on pleading , “We had to oblige with the government”, so why wouldn’t they do the same with the Xbone?

        • Hammersteyn

          Exactly.

  • http://lazygamer.net/ OVG

    CHOICE BWAHAHAHAHAHAHA Remove the stupid KINECT 2 then.

    • Hammersteyn
      • http://lazygamer.net/ OVG

        lol

      • Admiral Chief Groot Wors

        Hahaha, funny stuff

      • RinceWind

        Brilliant! PS, humans are all mental…

      • TiMsTeR1033

        The game to give to acid and crack junkies everywhere! be like ” you bust that frieza boi!! hit where it hurts! hit that fing! yeeah do a kick!, Dont worry your kick was too fast the game didnt even see it mate! “

      • TiMsTeR1033

        this is what happens when you play too much DBZ Kinect

        • Hammersteyn

          Bwahahaha

          • Zubayr Bhyat

            Totally +1 :P

  • Boris Becker

    I was a huge xbox fan , but ms put me off this console completely …. they can keep it

    • Boris Becker

      and it’s all about netflix … I have a PVR … I need a console for games

  • Martin du preez

    “attidue & Xbxo”

    Darryn,exactly how bad is your hangover today?

    Also LOL XBONE!

  • Rags
    • Hammersteyn

      At least their getting there.

    • TiMsTeR1033

      Flipping hell fish been moving away from gamers for a long time, i many more games than just this example. now why not make fish attack you! pirahannas! now that would be sweet!

  • TiMsTeR1033

    Whitten has the right attidue there. Namely, a complete lack of one,
    unlike Mattrick and his earlier statements. I like the Xbxo One, I
    honestly do. Hell, I’m planning to buy one next year and hopefully in
    the next couple of months, that console can get a message out as to why
    that console deserves my extra Randelas.

    Darryn You take it easy man. “attitude” Xbox One”

  • Concerned

    Despite all the negativity the Xbox one has done very well in pre orders so far and the line up of games are 2nd to none! Will definitely be getting the Xboxwon! ????. I do think the next gen war will be decided in China though! Once they lift the console ban it’s going to be a free for all over there! But which way will the Chinese market lean? They do love and emulate the American lifestyle but the Chinese government will not likely allow the Kinect due to obvious reasons! Not saying the PS is going to have better luck either, quite the contrary, the Chinese has not forgotten WW2 by a loooong shot and their is no love lost towards Japan for sure! I think if MS can maybe make a non Kinect version for China they might just have this next gen in the bag, maybe!? ????

  • Jim Lenoir (Banana Jim)

    Quite frankly, the xbone became a victim of Don Mattrick’s jacket….

  • Harvey P. Cheesewinkle

    Pretty sure they already got the message out…I’m just not sure that the message was very well received….

    This is a bit odd to me though, you had your reveal, you had your E3 presser and you had your DRM 180. And you’re saying that people still don’t know how it works and ‘What they’re going to be able to do for it’ (whatever the hell that means).

    It sounds to me like along with Mattrick, you folks should’ve fired your PR department as well. You’ve had 2 chances to show the world what the machine can do….and what we can do for it???? And if the message is still unclear, you’ve got public speaking issues.

  • Harvey P Cheesewinkle
  • DrKiller

    New words today: attidue and Xbxo :P Now what do they mean?? haha

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