As much as I dig the Xbox One, I’ve got to admit that it fell into the Nintendo zone of bad product branding. After all, how could you not see that whole Xbone fiasco popping up? Well consider me amazed, because even Microsoft’s Phil Spencer didn’t see that one coming.
At first, I guess the thing that bugged me the most is I didn’t see it," Spencer said to Gamespot in an interview. "I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.
It didn’t take long for the Xbone moniker to get passed around the internet playground like some sort of child-spawned super flu. Microsoft isn’t too happy with the handle for their next-gen console, and have even gone to great lengths to get the running joke under control.
But Spencer is realistic about the chances of that happening, and admits that the name will be sticking around for the long run:
You know, I think it’s going to stick. I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.
And to be honest, I’d roll with it if I were Microsoft. That’s brand awareness right there man, the kind of publicity that you can’t buy. Throw in a savvy marketing team, and you could probably create a few decent slogans using the Xbone handle.