The Xbone nickname never even occured to Microsoft 
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Darryn Bonthuys
October 4, 2013 at 7:45 am

xbone

As much as I dig the Xbox One, I’ve got to admit that it fell into the Nintendo zone of bad product branding. After all, how could you not see that whole Xbone fiasco popping up? Well consider me amazed, because even Microsoft’s Phil Spencer didn’t see that one coming.

At first, I guess the thing that bugged me the most is I didn’t see it," Spencer said to Gamespot in an interview. "I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.

It didn’t take long for the Xbone moniker to get passed around the internet playground like some sort of child-spawned super flu. Microsoft isn’t too happy with the handle for their next-gen console, and have even gone to great lengths to get the running joke under control.

But Spencer is realistic about the chances of that happening, and admits that the name will be sticking around for the long run:

You know, I think it’s going to stick. I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.

And to be honest, I’d roll with it if I were Microsoft. That’s brand awareness right there man, the kind of publicity that you can’t buy. Throw in a savvy marketing team, and you could probably create a few decent slogans using the Xbone handle.

Because he's the writer that Lazygamer deserves, but not the one it actually needs right now. So we'll hunt him. Because he can't take it. Because he's not a hero. He's a loud-mouthed journalist, a watchful procrastinator. A dork knight.

  • Convinced

    It can be cool in the sense when you refer to Lazygamer as Lagz or LG. The latter being dismal but not the former.

    • Jim Lenoir (Banana Jim)

      Or Inspector Detective Lazy … for when they crack open corruption in Gamerdom!

      INSPECTOR DETECTIVE LAZY IS ON THE JOB!

      • Rincethis

        I was going to get OVG to create LazyFlamer badges for the Cape Town meet. But alas, he is busy…

        • TiMsTeR1033

          I can make them for you lol but you gotta print em

          • Rincethis

            Hehe, alas, time is fleeting ;)

      • Rincethis

        I was going to get OVG to create LazyFlamer badges for the Cape Town meet. But alas, he is busy…

  • TiMsTeR1033

    How funny will it be on a few xbox ones, they printed Xbone on the box lol

    • John’s better judgement

      Limited Edition

      • TiMsTeR1033

        Would be just perfect on a AC Black flag bundle! hahaha

      • CypherGate

        If they did that im sure they will sell like hot cakes if they made it a limited Edition!

    • Hammersteyn

      Exactly, don’t be mad. Adopt the name and run with it.

    • HvR

      Thinking the same thing; slap silver bone badge on the console and own it.

  • Martin du preez

    It upsets Larry though. Lol stay mad.

    http://pixelenemy.com/major-nelson-doesnt-like-the-xbox-one-being-nicknamed-xbone-thinks-its-disrespectful/

    I personally call it Lord Fluffington the third.

    • Hammersteyn

      He looks so bad ass with that plastic gun though. Nobody would dare disrespect his console.

  • saneman

    cant wait for the xbone to launch in 2015 in SA

    • Hammersteyn

      LOL, if then.

      • saneman

        gives us 2 years to save up for that extra $100 for that piece of crap kinect that no one wants.

        Also Ryse on xbox will now only run at 900p as xbox is severly down on power as they proved by over clocking there cpu by 10% creating a new fear over RROD and over heating again.

        Also the kinect uses 10% of the cpu, so thats where the 10% went meaning almost no AAA games will be produced that use the kinect.

  • Hammersteyn

    It’s called arrogance Phil, because how dare anyone think up a silly name for your console or even dare complain about any of your consoles policies!

  • ToshZA

    The Xbone’s connected to the, Ybone, the Ybone’s connected to the, PS4.

    • MacDoodle

      LMAO

    • Umar Jaeger

      Tee Hee,nice one!

    • Jim Lenoir (Banana Jim)

      Lol! So silly!

  • Nintendo wheeeeee!

    Xbone, Xbox none, Sony Gaystation, Hostmigration Station 4 etc. etc. People really get petty, like little pre school children reverting to name calling, tragic really!

    • Jim Lenoir (Banana Jim)

      Hehehe Xbox none!

    • Pieter Kruger

      If you can prove you came up with “Xbone” or “Hostmigration Station 4″ you will undoubtedly become legend along N64 Gamer for coining the term “Sony Gaystation” Glory awaits!!

    • Rincethis

      Like Nintendo Wheeeee? Trololol ;)

    • Rincethis

      Like Nintendo Wheeeee? Trololol ;)

  • Umar Jaeger

    Sticks and stones will break my Xbone, But names will never hurt it

    • Jim Lenoir (Banana Jim)

      The cloud… it will sustain the bone!

      • Umar Jaeger

        Praise the Cloud!!

        • Jim Lenoir (Banana Jim)

          Kifflom!

  • Jim Lenoir (Banana Jim)

    It’ll always be.. The Bone! Just as Don Mattrick will always be the Jacket, and Yousef whatsisface.. The Other Jacket…

    • TiMsTeR1033

      Don Mattrick went to a company whose logo is a dog is it not?

  • ElimiNathan

    Knick knack paddy wack give a dog an Xbone, this old man came trolling home

  • Alien Emperor Trevor

    Maybe someone should tell him to rethink the name of their indie program. Idiotbox *snortle*

  • http://www.lazygamer.co Gavin Mannion

    The thing I don’t get is that surely they knew that if you tried to tell people not to use a name it’s only going to get used more.

    This whole disrespectful rubbish actually annoys me, we don’t need to respect your product. It’s a freaking product not a person who has achieved something.. so so arrogant

    • Jim Lenoir (Banana Jim)

      My theory is (and Microsoft has given us a lot of evidence thereof) that socially they’re just a little inept. They’re in the same boat as Blackberry. Blackberry became so arrogant that they merely discounted consumer comments, because after all (and as their CEO candidly admitted in an interview) “They knew better…”.

      It’s a bit late for Rim, but it might not be for the MicroBone!

      • Vampyre Squirrel

        You mean CrapBerry… right?

        • Jim Lenoir (Banana Jim)

          Jean RottenBerry! I still like BBM but RIM has serious gone down the tubes…

          • Vampyre Squirrel

            Yeah they have, I don’t understand why companies still insist on using them. All the people I know that had RottenBerries have moved to iPhone, Nokia or Samsung.

          • Pieter Kruger

            The companies bought Blackberry servers for R millions and are now stuck with them!!

          • Pieter Kruger

            The companies bought Blackberry servers for R millions and are now stuck with them!!

          • TiMsTeR1033

            That has to suck! I still use BB but wish I had an Iphone, the only problem is all the data and the ridiculous prices we pay for it here.

          • Pieter Kruger

            Security wise it makes sense for companies! They have complete control over your phone and thus company server access etc. Should you resign, get investigated or your phone get stolen etc. they simply brick it immediately from the BB server! And the free data is also a big bonus!

    • Umar Jaeger

      Indeed..I understand he says it’s disrespectful to the TEAM, but what about the crap they did to us? Are we supposed to respect such ethics? After everything that went down, they can’t be mad over a dumb ass name, such childish behavior and royal butthurtedness

      • veggiesaurus ZA

        I have lost all respect for Microsoft’s entertainment division. They cripple your xbox without an XBL subscription, and have totally lost the plot with all this kinect nonsense. All of my xbox friends bought one (we’re such suckers) in the hope that it would be used in hardcore games . Instead, we get voice commands. We could have used a R100 headset for that. Fleeced…

        • Umar Jaeger

          Not to mention they going down the TV road…I really feel you on this one hey….

          • veggiesaurus ZA

            Call me crazy, but if the major selling point of a games console is being able to watch TV, then someone has lost their way. How much more utility does one get out of it, compared to just a) pressing pause and changing the input source on your TV (with a remote) or b) using pic-in-pic.

          • Umar Jaeger

            But hey they swear their main focus is gamers right…Yet we’ve seen two TV ads for workout sessions and NFL……Lost Season 7, starring MS

    • Pieter Kruger

      So get a proper Flamebait Friday going, let’s see what’s the best and worse derogatory names people can come up with and sommer gooi in a prize? Original stuff only, anything and everyone “gaming” is fair game? I’ll start with “Lazyflamer.net” as you’re always trolling us for hits! LOL!

    • Rincethis

      I agree. It irritates the crap out of me when they try and anthropomorphise things and then try issue restraining orders on names. It really shows THEIR level of maturity if you ask me.

    • TiMsTeR1033

      Ms has always been arrogant, I mean They make windows after all that we all use…. They honestly think we they say stop the world should stop and say “Ms said stop, we should listen”

      • veggiesaurus ZA

        Then: “640K ought to be enough for anybody.”; Now: “768 GPU cores [minus the 76 we use for Kinect and TV] ought to be enough for anybody.”

        • HvR

          “640K ought to be enough for anybody.” Gates never said that.

          He pushed IBM to up the memory of 16 bit machines as much as possible. IBM then increased the memory from 512K to 640K.

          • veggiesaurus ZA

            To be fair, they never said the other one either :P

    • Sir Rants-a-Lot Llew

      This is Sir-Rants-A-Lot and I approve this rant

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