The Arcade game where you win…beer!


I used to love the old arcade scene; particularly when it came to one-on-one fighting games. You’d have people huddled around a machine, watching a digital, pugilist chess game. It was tense, and frantic – but when you, as the victor, stayed in place while the loser went to the back of the queue, the feeling was immeasurable. Ad agency McKinney wants to bring that back – only instead of rewarding you with the glow of victory, they’re rewarding you with beer.

Appropriating a terrible flash-based fighting game for their arcade port MicKinney’s Beercade is “the first-ever beer-dispensing arcade game that takes the snore factor out of beer sampling”

“Beercade uses a custom-made system that re-utilizes certain retro nostalgic arcade machine user actions for its concept,” explains McKinney Creative Technologist Adam Carroll. “Its coin slot has been replaced with a few drip trays, cupholders and motion sensors to accept a cup in place of a quarter. When we started, we were trying to find a way for retro arcade machines to live again, and when we brought the idea to our client Big Boss Brewing, they jumped on board.”

Man, I’d love one of these in my local bar. The only two problems I can foresee is the fight spilling out in to real life – and that all the Asian dudes with their fighting game skills  will be hammered.

That reminds me! Today’s secret ingredient is…

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Author:Geoffrey Tim

I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.
  • Admiral Chief Erwin

    This has epic win writting all over it!

  • Admiral Chief Erwin

    It will also level the playing ground, as the moar hammered you get, the more likely you are to lose :P

  • Deon Steyn

    I’d prefer if it was that one arm wrestling game in the arcades that let’s you win beer.

  • Sir Rants-a-Lot Llew

    This gets my stamp of approval… I really need to design myself a real stamp to post….

  • Sir Rants-a-Lot Llew

    That video scares me :(

  • Sir Captain Rincethis

    I approve.

  • Sir Captain Rincethis

    Geoff, you just made me flush like a pre-menopausal woman with that youtube video! I nearly had a fucking heart attack. 10000 UNIVERSE POINTS to you!

  • matthurstrsa

    About time!

  • Exalted Overlord Geoffrey Tim


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