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Sony’s hopes are pinned on the PlayStation 4

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PS4basket

Sony’s released its latest financial reports, for the 2013 fiscal year, and they’re not looking especially healthy. In fact, sales of all PlayStation hardware is significantly down, with the gaming division failing to make very much profit.

Consoles, which includes the PS3 and PS2 sold through 16.5 million units through the year. Handhelds, which groups the PSP and Vita together saw 7 million units sold. The relatively low sales have resulted in the company seeing profit drop from 29.3 billion Yen last year, to just 1.7 billion in the last fiscal year.

It’s not doom and gloom though, and it actually makes sense if you consider that the gaming division has been spending pretty much all of its money doing research and development on the PlayStation 4, which Sony believes will significantly turn things around.

“Sales are expected to increase significantly primarily due to the planned introduction of the PlayStation®4 (“PS4TM”) in the fiscal year ending March 31, 2014,” the company states. “Operating income is expected to be essentially flat year-on-year primarily due to an increase in research and development expenses and marketing expenses related to the introduction of the PS4, offset by the impact of the above-mentioned increase in sales.”

On the whole though, Sony as a company is finally making a profit again – although most of that can be attributed to the wanton sale of assets as a cost-cutting and consolidating measure.

Gamers in general  are appreciating Sony’s renewed focus on gaming with the PlayStation 4 – but will it really be the success that Sony’s hoping, or is the company perhaps putting all of its eggs in to one basket?

Last Updated: May 9, 2013

8 Comments

  1. Trevor Davies

    May 9, 2013 at 14:13

    Depends on how modular they make their new PC 😉

    Reply

  2. Sir Rants-a-Lot Llew

    May 9, 2013 at 14:26

    I reckon it’s their only real hope. If they focus on gamers they will do well. It’s what got them there in the first place, it’s what can put them back there again

    Reply

  3. Rince da Ref Lvl2

    May 9, 2013 at 14:26

    I think they are going to dominate the next console wars. Kinetic and go fluck itself.

    Reply

    • CODDAMIT

      May 9, 2013 at 14:28

      The only game that can save Kinect for all the wrong reasons.

      Reply

      • Rince da Ref Lvl2

        May 9, 2013 at 14:46

        Hahahaha! I actually feel I need to scrub myself after looking at that, I feel… Somehow, wrong…

        Reply

  4. FoxOneZA - X-Therminator

    May 9, 2013 at 16:30

    Sony as a company should simply rename itself to Playstation. That’s all I see them good at right now. The Playstation brand should hold more value I would believe.

    Reply

  5. matthurstrsa

    May 10, 2013 at 07:28

    Here’s to hoping it will be cheep cheep cheep.

    Reply

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