Nintendo needs a new direction. As much as I love the Wii U, it has not been a successful console. Plenty of people have ideas about what Nintendo can do to save itself, but it seems that they have their own vision. It may be unusual, but it just might work.
According to Satoru Iwata speaking at a special business strategy meeting, the main theme for Nintendo will be health:
What’s Mr. Iwata going to focus on for the next 10 years? The main theme: enhancing the quality of life through entertainment. The key word is health, Mr. Iwata says. Citing a flood of wearable devices already on the market, he says Nintendo is trying out something completely new: non-wearables to monitor your health.
It may seem really silly, but look at the enormous success of Wii Sports and Wii Fit. Plenty of people, young and old, became more active thanks to silly Wii games. There are still Wii bowling leagues for the elderly. Personally, I don’t even own a scale – if I’m really that interested in weighing myself, I use the Wii Fit balance board. In fact, that board is closer to a doctor’s scale’s accuracy than the scale at the gym.
Say what you will about Nintendo, they do know how to “gamify” the most random things, and I have a feeling they will get some fantastic technology on the market to make health and fitness fun. There are so many tools and toys for this on the market, I think Nintendo could find a way to innovate and surpass the rest. Now, if only their toy could make me jump like Luigi.
Last Updated: January 30, 2014
Admiral Chief in Vegas
January 30, 2014 at 21:18
Maybe that is why its doing so bad, becoz ppl doth not careth about thine health?
Brian Murphy
January 30, 2014 at 21:41
Probably because those commie bastard Doctors tell us awesome things are bad for us. Any Doctor that tells me bacon is bad for me gets a punch in the face!
XWheme1937
January 31, 2014 at 00:48
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Mark Vincer
January 31, 2014 at 08:09
I love Nintendo. I’ve been with them through most of their consoles and have loved them all. I really hope they can pull themselves from this mire they’re stuck in. Oh, the glory days of playing Zelda on my GBA SP until 2 in the morning and then dreaming of stabbing people to get gems…perhaps not the best story to illustrate my point.
CypherGate
January 31, 2014 at 08:38
This is a perfect example when a company tries to innovate too much. It gets to a point where people just end up not wanting too much innovation that it just deviates from the main reason why we buy consoles. For gaming and entertainment. Most people dont see the reason why they should always get up and game when they can sit, game and munch down on Burger King.