As usual, 2012 saw EA and Activision going head to head in the contemporary warfare market, with Call of Duty Black Ops 2 on one side, up against Medal Of Honour: Warfighter on the other side. In an end result that surprised nobody, ever, Medal of Honor lost big time to the COD juggernaut. Thanks to a game that was plainer than vanilla and a sour taste from the previous stab at the franchise, MOH came out the loser last year, as well as becoming the most expensive advert for a Linkin Park song in history. And now, it looks like we won’t be seeing anymore MOH for a long time.
According to EA COO Peter Moore via CVG, the carpet bombing that the game suffered in the units sold and critical reception department, meant that the franchise is going to be on hold for now. "The game was solid, but the focus on combat authenticity did not resonate with consumers," Moore said. "Critics were polarised and gave the game scores which were frankly lower than deserved. This one is behind us now. We are taking Medal of Honor out of rotation and have to bring year-over-year continuity to our shooter offerings."
Moore also said that due to a "slowdown that impacted the entire sector", the game suffered. And not because it was brown, buggy mess with an uninspired single-player campaign that had no surprises up its sleeves. Totally. As for EA Labels President Frank Gibeau, he chimed in, saying that "we’re in a hit-driven business where it’s about what you can build in a certain period of time and really deliver for the marketplace, and frankly we missed on Medal of Honor. And we take responsibility for that."
In all honesty, EA has something better going with their Battlefield series. Battlefield 3 has been a hit and happens to be the only real brand that can go toe to toe with COD, and the DLC offerings have been well received. If you’re going to aim to have an annual military shooter, then in 2014, bring back Bad Company before giving DICE time to make a Battlefield 5. One year targets realism and the multiplayer market, the following year locks on to fun and single-player missions.
Everyone wins. Except for those Medal of Honor games, who might have just one fan on our side.