Marketing reasons preventing Xbox One launch date
So, Gamescom is well underway; I was expecting solid release dates for the PS4 and Xbox One by now, but Microsoft is still just saying November – giving us 30 possible release dates. But wait, it’s not their fault, it’s marketing’s fault.
Phil Harrison spoke with CVG at Gamescom, and wanted to focus on the games. Understandable, considering all the drama that’s unfolded since Xbox One was announced. Speaking of announcements, when asked if a release date announcement was coming soon, Harrison replied:
We will make an announcement in due course. There are a certain number of marketing reasons why we still haven’t announced a launch date, but we continue to say November.
A number of marketing reasons? What, you don’t want to make posters and have to change the dates or something? Surely you can pick a date and run with it. We are only a couple months away from November, what are you waiting for?
When asked if the Xbox One was still unique enough after reversing so many underpinning policies, Harrison stated:
So we hope we are being seen as a brand that is listening to consumers, and one that gives consumers a choice. People can buy games physically on disc or digitally through our marketplace. Both can co-exist on our platform, which supports both very well.
That’s still a very important part of our strategy, but ultimately it’s the games that make Xbox One stand out, and we have the best line-up of games – we think – in the history of consoles. We clearly have strong exclusive games, and we have partnered with EA to bring FIFA to Europe in a very meaningful way.
Yup, there’s that party line again – listening to consumers. I think the Xbox One will be a cool console with some great games – considering what I’ve heard about Titanfall, that might be enough on its own to sell the console. However, the only real differentiation that is sticking in my head is that Xbox One has an awesome controller, Kinect and reversed on other policies while PS4 is cheaper because it doesn’t have a mandatory eye – otherwise, they’re both just really awesome, impressive consoles. Realistically, I will probably end up forking out money for both, but PS4 first simply because it will be here first.