I don’t envy the Skylanders team right now. They’ve hit on a great gap in the market, and it’s one that appeals to the demographic with the most cash to spend: Kids. And by money to spend, I mean the funds belonging to their parents. Still, Skylanders isn’t that bad financially speaking, and you know what you’re getting when you buy a new ally for your team. Disney plans to move into that territory though, and they’re bringing with them franchises that range from Pixar to Marvel. But it’s going to cost ya.
ONM got a look at the prices for the upcoming range of upcoming playsets, which will utilise similar technology as to what Skylanders has, to magic a plastic representation of your favourite character into a game. Right now, Pixar seems to be part of the first wave of figures on the horizon, with the Incredibles, Cars and Toy Story joining some familiar Disney brands.
Pricing for a run of the mill playset that includes two figures will set you back between £34.99 to £39.99, or around R466 to R532. But the real money is in selling extra figures for the playsets. Take for example two extra cars for, erm, Cars. Local yokel tow truck Mater on his own will cost you £15.99 (R213), while Italian race car Francesco Bernoulli will set you back £12.99 (R173). That’s a grand total of R383 on average for a pair of figures, and that’s not even for marquee characters from the big films. Right now, Skylander figures will hit your wallet for a less painful R120 per pack, or around R280 for three.
So imagine how much an Iron Man or Perry the Platypus will set you back. Hey, where’s Perry? Disney has the potential to upset the monopoly that Skylanders has right now; but not if it plans to get greedy and charge an arm and a leg for their products. Only time will tell if these estimated prices are a better reflection of what we’ll pay this side.
Or what parents will pay once again, to be more specific.