Core gamers are the focus again
SuperData does research into all kinds of gaming trends. They have new data based on March 2014, and it’s good news. Core gamers are important again, as casual gaming starts to slip.
SuperData CEO, Joost van Dreunen, explains that with a $936 million digital games market in March, core gamers are coming back into favor:
Core gamers are once again becoming the industry focus as social and mobile game platforms soften and saturate. Several key releases on digital console and in the free-to-play category suggests a re-engagement of publishers with traditional core gamers. After a period in which casual gamers on social and mobile platforms were all that mattered, the traditional gaming experience returns with publishers seeking to stake their claim at the beginning of the new console cycle. The digital games market continues to grow, reaching $936 million in total sales in March, up 9% year-over-year. Saturation and increasing marketing expense on mobile and social platforms level the digital playing field for incumbent publishers. Titles like Titanfall, Hearthstone and Heroes of the Storm target traditional gamer audiences, as Zynga and King struggle repeat their initial success with casual audiences.
Gamers will be pleased to hear that the power of Zynga and King is waning. It’s our time again! So nice to know that publishers are focusing on traditional gamers. Hopefully this also means that we’ll have more traditional monetization mechanisms. You know, like the one where you buy the game and you go home with the complete package? Let’s all hope that this shift in the market just proves that micro transactions aren’t all they were cracked up to be.