CD Projekt Red rebranding
CD Projekt Red has been in the game for a while now. They have won the eternal love and adoration of gamers by coming out every few months to say that The Witcher will be totally DRM-free if that’s how you want it. Now they’re getting a new look, but I’m sure it’s also sans-DRM.
Sporting a fancy new logo, CD Projekt Red is also rebranding The Witcher 3. As they explain,
Putting the titular Wild Hunt in its centre, the new logo casts the spotlight on the mask of one of its ominous leaders—general Eredin.
The Wild Hunt has always been thought to presage war, great plagues and death. Their origin unknown, these ghastly riders instilled fear in the hearts of men and are believed to be able to steal people’s spirits that would later join the ghastly cavalcade. They come at night, in the winter and their appearance is always preceded by the aurora borealis.
In The Witcher 3, the Wild Hunt are not mere bosses at the end of a corridor. They’re part of the lore, part of the system of folk beliefs, they’re both something that children say stories about to scare each other and an entity that can wipe out entire villages in one night. The Wild Hunt is essential to the whole Witcher universe and in The Witcher 3 it will finally take center stage.
Here is the new Witcher 3 logo:
With the rebranding came the statement that more information about the game will be coming soon. Hmm, soon you say? Does that mean before E3? Nah, it’s fine, we’ll be patient and then drool all over the screen. I like the new design – it’s still a very clean logo, but this time adds a bit of a nuance and meaning. I’m actually going to be reading all The Witcher books prior to the launch of the game – anything to get more Geralt action in my life.