The utterly meaningless “cinematic” qualifier keeps being thrown at videogames, but it keeps happening because some game developers – no names mentioned – are trying to turn videogames in to things that look and feel more like movies. Activision wants none of that.
Speaking about innovation in the games industry, Activision’s Eric Hirschberg responded to Edge’s question about the possibility of a romantic comedy from the publisher with a big, giant negative.
“There’s this strange desire to morph games into movies or have them behave more like movies,” Activision’s Eric Hirshberg told Edge. “I don’t share that desire. Games are wonderful as they are and do different things better than other forms of media.”
He thinks games should stick to doing what they do best; allowing people to live out experiences they wouldn’t be able to in their everyday lives.
“Because they’re interactive, because you are more involved in the experience than in any other form of entertainment, it all starts with being transported. And obviously a natural place to want to transport people is into an experience they can’t have in their everyday lives. Sometimes that’s driving a fast car, sometimes that’s being a professional athlete, sometimes that’s being a rock star, sometimes that’s being a hero or going into a fantastical future.”
I think there’s enough room in the industry for all sorts of games, to be honest. I frankly loved Heavy Rain (though I was less enamoured with its follow up), and Telltale’s The Walking Dead was one of last year’s best gaming experiences.