Square-Enix had what they believe was a disappointing year in 2013m, despite having some of the year’s best (but not best selling) games. There’s been a bit of a management shuffle at Square recently – but the company’s changing more than just its management structure. Square Enix’s European CEO Phil Rogers says more than job titles have changed.
“We are entering a new world – and I don’t just mean gaming here. It’s a connected world, consumers are hyper-aware. When we look at how we take Square Enix forward in this era we have to adopt openness and transparency,” Rogers told MCV in an extensive interview on the company’s own internal reboot.
“I think our games, brands and us as a company must talk openly, must engage and must be true to our promises. Of course many will point out that there’s risk in doing this but if we can do this we’ll capture hearts and minds, earn trust and command loyalty and premium.”
Square plans to be more open, and actually discuss things with its customers – with direct consumer feedback making its way in to games. Rogers himself has started posting on the company’s blog, to keep gamers up to speed.
“Take last week when a cancelled Hitman story appeared online – if I think back to a year ago we probably wouldn’t have commented on it but we’re changing that. I don’t want people to be confused about what we’re doing,” he said.
Yesterday’s open letter to fans regarding the new, next-gen Hitman is an example of the new, more customer oriented Square. I don’t really know what to think. I can’t say I care much for Square’s output as a developer much anymore; Final Fantasy bores me, Dragon Quest bores me even more…As a publisher though, they’ve been responsible for putting out some pretty damned good games; Deus Ex: Human Revolution, Tomb Raider, Hitman and Sleeping Dogs.