Halo 4 is the year’s biggest launch
Microsoft’s announced that it’s rather impressive 360 exclusive Halo 4 has gone on to become the biggest entertainment launch of 2012, and is well on its way to reaching $300 million in sales worldwide.
According to the press release, the game racked up $220 million in sales in its first 24 hours of availability in the US, a feat which, Microsoft says, "eclipses the record for the biggest day-one opening in US box office history", that being Harry Potter and the Deathly Hallows: Part 2 as well as the biggest film of 2012, The Avengers.
Within the first week, 4 million players were donning Master chief’s Spartan suit
"We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year," Phil Spencer, Microsoft corporate VP proudly chimed. "Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year."
That’s a damned impressive performance for a console exclusive, and a great accolade for 343 Industries. Unfortunately for them, it’s one that they’ll probably only hold for the next week or so, with today’s release of the next Call of Duty; Black Ops 2.