IGN America has been chatting to Ubisoft about delays and their North American spokesperson, Laurent Detoc, had some interesting things to say about how Ubisoft approach development and delays.
“If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it,”
He goes on to have a bit of a dig at some other publishers though by stating:
That damages the brand. I’m not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won’t want it anymore.
The biggest brand failure that comes to mind to me is Guitar Hero, the game was an incredible experience and a great seller but Activision decided to milk it for absolutely everything and in the end they killed their golden goose.
I’m still hopeful of a return of the Guitar Hero series but let’s get back to the main point here.
Laurent goes on to state
Last year, to pick a round number, we had about 10 million people playing Assassin’s Creed. When we come up with an Assassin’s Creed the next year, there’s another 10 million brand new people who might be interested in the new setting, because of the new history, or the new naval battles and the pirates. It’s a variation on gameplay from even last year
And Ubisoft do have quite a history of delaying games that they don’t see are fit for release. In the last year we’ve had delays for Rayman legends, Splinter Cell: Blacklist, Watchdogs, The Crew and South Park plus more.
But as gamers we still haven’t forgotten the less-than-stellar Assassin’s Creed 3 that Ubisoft released last year. Maybe the reaction to that game is why Ubisoft has delayed so many games to ensure it doesn’t turn the fans against them.
Last Updated: December 20, 2013
Alien Emperor Trevor
December 20, 2013 at 11:06
They’ve learnt. Lets see if EA does.
Hammersteyn
December 20, 2013 at 11:16
But what about their profits?
Lego Witcher of the Squirrels
December 20, 2013 at 11:20
HAHAHAHAHA! You’re funneh!!!
RinceGivesRspectsToMadiba
December 20, 2013 at 11:37
Hey bro, did you get my pic? Hehe
Lego Witcher of the Squirrels
December 20, 2013 at 11:48
Yes… yes I did… and did you notice that I’m pretty much ignoring your soulless existence since then? lol
RinceGivesRspectsToMadiba
December 20, 2013 at 11:51
Lol! Shame man
Lego Witcher of the Squirrels
December 20, 2013 at 11:53
Don’t worry Tim has been ignored a bit too by me… he’s been chilling at home since Tuesday (I think) and playing GTAV SP campaign.
RinceGivesRspectsToMadiba
December 20, 2013 at 11:55
About time!
RinceGivesRspectsToMadiba
December 20, 2013 at 11:37
Lol. Chances. Did you know I’m already on leave? *runs
Alien Emperor Trevor
December 20, 2013 at 11:50
I haaaaaaaaaaate you
Lego Witcher of the Squirrels
December 20, 2013 at 12:05
I haaaaaaaaaaate him too
DarthofZA
December 20, 2013 at 11:20
Assassin’s Creed 3 wasn’t a bad game, and it was a very complete game. People were just getting tired of that formula. I think people are a lot harder on AC3 than they should be. A mate of mine played AC3 as his first AC, and it is his favourite game of this past generation now.
HvR
December 20, 2013 at 11:36
AC3 was also my first AC (because it was free).
And have to agree it is a very good game. But even not having followed the complete series storyline the ending felt like a boss walked in one morning and said “Ok wrap it up we are shipping in 30”
Maxiviper117
December 20, 2013 at 13:48
Dont even start on EA, I’ve heard enough panter to full up my pool
MichaelMatusowsky
December 20, 2013 at 19:22
They’re French. As soon as AC3 flopped, they surrendered.